Biznology

JANUARY 2, 2013

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it.

Training 158

Training Planning Paid Search Agency Consulting 158

Biznology

JANUARY 4, 2013

Photo credit: thelampnyc. I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there was one comment that struck a nerve, when someone asked if anything about marketing and sales is the same as it was back before the InterWebs. I understand why people ask that question and I feel compelled to give an answer that is not the normal one for a digital marketing trainer.

Internet Marketing 158

Internet Marketing Training Keywords Social Media 158

Biznology

JANUARY 3, 2013

Photo credit: Images_of_Money. I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just fine. I don’t spend money on anything unless I think it’s important. And. more and more, I think this is how we need to approach marketing.

CMO 152

CMO Paid Search Agency Advertisements Advertising 152

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Take what you want and leave the rest. Start a Blog — I know what you’re thinking: blogging’s dead.

Paid Search Agency 173

Paid Search Agency Facebook Twitter Viral Marketing 173

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. @markschaefer, for example, recently tweeted: “SEO is the plague of the world.” How could it be a vital skill and be such a pariah?

SEO 166

SEO Wiki Consulting Search Marketing 166