Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.

B2B Marketing 167

B2B Marketing Data Hygiene Planning Paid Search Agency 167

Biznology

DECEMBER 25, 2012

Photo credit: ELTMAN. Edelman recruited me because I blogged about Wal-Mart ; Rosetta Stone invited me to blog for them because I blogged about learning German; AdAge invited me to write for their DigtialNext andGlobal News blogs; blogging about social media marketing resulted in being invited by Socialmedia.biz and this blog, Biznology , to blog for them; and in the fervor of the presidential elections, I pursued column inches in The Huffington Post.

Barriers 162

Barriers Public Relations Paid Search Agency Differentiation 162

Biznology

DECEMBER 24, 2012

Photo credit: lucamascaro. It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer Flurry reported more than a trillion unique app events in November – a number simply unheard of even two years ago.

Mobile Marketing 158

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 158

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In fact, I just looked at my prediction post on Biznology from last year where I was half right.

Internet Marketing 153

Internet Marketing Planning Skype Wikipedia 153

Biznology

DECEMBER 27, 2012

Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” But while believable and reasonable, my client wasn

Business 139

Business Consulting Spending Efficiency 139