Biznology

NOVEMBER 27, 2012

Folks care more about how you made than what you made. Well, not really. If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, if you’re in business, you need to learn to make you and your business as attractive as possible.

Social Media 166

Social Media Process Product Media 166

Biznology

NOVEMBER 26, 2012

Photo credit: Wikipedia. Some of you know that my second book is called Do It Wrong Quickly , and this post is about the quickly part. Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things and see how they work. That experimental approach is the essence of agile marketing, a term not yet in use when I wrote my book.

Wikipedia 159

Wikipedia Software Marketing Organization 159

Biznology

NOVEMBER 29, 2012

Photo credit: Vanderelbe.de. The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday ), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. It is true that without these named shopping events, retail businesses would likely still rake in the cash during the holiday season – but riding the wave of seasonal exci

Planning 158

Planning Ideal Customer Profiles Small Business Marketing Cross-Selling 158

Biznology

NOVEMBER 28, 2012

Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. He’s never taken advantage for a very simple reason: he doesn’t want to annoy his customers and prospects.

Opt-out 157

Opt-out Social Media Opt-in Linkedin 157

Biznology

NOVEMBER 30, 2012

Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. On either side of you are fields. They can be fields of whatever you want them to be but remember where you are.

Internet Marketing 156

Internet Marketing SEO PPC Social Media 156