Biznology

NOVEMBER 6, 2012

Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on the Huffington Post and so I thought I would extend the idea to online reputation management (ORM) as it’s practiced both in your own life (as the resulting splatter painting of your life online, over time, unintentionally) and as it’s managed by my company, Reputation.com.

Astroturfing 173

Astroturfing Merchandising Google Intent 173

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness tha

Wikipedia 165

Wikipedia Business Social Media Distribution 165

Biznology

NOVEMBER 9, 2012

Image credit: Getty Images via @daylife. I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Cultivating those relationships takes up a fair amount of your time and represents one of the greatest intangibles, which is what makes PR so hard to quantify.

Media 162

Media PR Communities SMS 162

Biznology

NOVEMBER 5, 2012

Photo credit: Wikipedia. If you sell online, you know the problem. How many people place things in their carts but don’t come back? For some e-Commerce companies, they convert fewer than 20% of orders placed in carts, usually because they are withholding pricing (or shipping charges) before the item goes in the cart. But all e-Commerce sites find a drop off when some percentage of their customers abandon their carts.

Online Marketing 158

Online Marketing Wikipedia Pricing Price 158

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs.

Keywords 150

Keywords Paid Search Agency Digital Asset Management Enterprise Management 150