Biznology

MAY 4, 2012

Image via CrunchBase. This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been for quite some time or about how much money Microsoft money loses on a quarterly basis for its online efforts (usually in the 1/2 to 3/4 billion dollar range … yup, that’s a “b”).

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SERP Google Search Marketing Advertising Mediums 135

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

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Differentiation Work Management Marketing Management Wikipedia 134

Biznology

APRIL 30, 2012

Photo credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize.

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Paid Search Agency Companies Wikipedia Distribution 134

Biznology

MAY 3, 2012

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And differentiation online often requires specializing–not just extolling how your product is different and better, but actually choosing particular uses, particular market segments, and just plain smaller markets than you tried

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Differentiation Wikipedia Mobile Advertising Paid Search Agency 134

Biznology

MAY 1, 2012

Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. And the reason why my Klout spiked is because so many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid at my time of need.

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Social Networks Public Relations Social Media Network Marketing 175