Biznology

FEBRUARY 29, 2012

Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. But the B-to-B marketers I talk to still sound confused.

B to B 135

B to B Social Media Media Thought Leadership 135

Biznology

FEBRUARY 27, 2012

People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information and researching products and services, they turn to the Internet. More specifically, they turn to the search engines. Businesses today understand that in order to be successful online, they need to have a positive search engine presence and invest in SEO.

SEO 123

SEO Marketing Strategy Marketing & Strategy Internet Marketing 123

Biznology

MARCH 1, 2012

Image via CrunchBase. One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. But that’s not the odd thing.

Conversion Rate 106

Conversion Rate Lead Scoring Lead Ranking Google 106

Biznology

FEBRUARY 28, 2012

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is to reach out blogger by blogger, with each pitch being lovingly and relevantly written in series over time after investing months of time, previous to actu

Blogger 166

Blogger Outreach Long Tail Marketing Cable 166

Biznology

MARCH 2, 2012

Image via CrunchBase. As marketers, we are always looking for some way to get a leg up on the competition. Whether it’s aggressively producing content to play the Google ranking game or looking to reach our customers with better engagement measures in social media or just plain buying advertising, it’s a tricky thing to balance. In that mix also is the consideration of being in front of the customer but not annoying the customer.

Facebook 93

Facebook Ads Mobile Advertising Social Media 93