Sat.Feb 11, 2012 - Fri.Feb 17, 2012

Biznology

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The 5 Things You Need to Know about the New Google Search

Biznology

Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. As someone who has been in search marketing and search technology before that for almost 30 years, I have to say that the changes that Google has made in th

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Facebook’s Frictionless Sharing Creates Real Friction

Biznology

Image via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. This idea was brought to us by the folks at Facebook. Simply put, it’s a mechanism to share information (like what you are reading, watching etc) with others in your social network without the repeated bother of app requests.

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Blogging 101

Biznology

Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but don’t know where to start? Do you have what it takes to stick with it and create good content? How do you coordinate blogs across your company?

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Google is checking your conversions–are you?

Biznology

Image via Wikipedia. Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. So, the question is whether you know which keywords are driving your own revenue.

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Don’t Ignore Message Boards in Your Social Media Marketing Strategy

Biznology

The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the way the rest. When it comes to online forums, I believe the baby has been thrown away with the bath water. In our constant hunger for the latest and greatest, we have mostly abandoned these working class heroes–message boards–preferring exciting new money to boring old money.