| |
| Page 1 of 1 | Previous | Next | BIZNOLOGY FEBRUARY 7, 2012  Taste-as-you-go during social media marketing prep I volunteer as sous chef at a Washington, DC , homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam’s Kitchen treats everyone who dines there as respected and honored guests. have learned a lot about how to be a much better social media marketer as a direct result of working both in the kitchen as a sous chef and also as dining room captain. Can | BIZNOLOGY FEBRUARY 9, 2012  Is social media marketing growing up? Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. It’s not to say that every client was clueless about marketing strategy. But, recently, I’ve seen a growing change. | | | | | |
| BIZNOLOGY FEBRUARY 6, 2012 SEO ageism: Does Google prefer old Web sites? Image via CrunchBase. It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true? The proponents of this theory say that when they test older domains, they rank higher, allegedly because the older the domain, the more likely it is of high quality. To my knowledge, they have never confirmed or denied domain age as a ranking factor. | BIZNOLOGY FEBRUARY 10, 2012 Google’s Screenwise Asks “How Do the Little People Search?” Google is an interesting company. It seems like they have little sense of what each of its various parts are up to at any given moment. Maybe that’s why Larry Page has come in and tried so hard to get a unified Google in front of everyone. do like those neat commercials with all the Google product and services logos swirling around–well, uh, they are swirling around the Chrome logo, which I don’t really get, but let’s not quibble. In a nutshell, Google is trying to discover just how the “simple folk” uses search. They can explain it better from their website. | |
| | | |
| |
|
| |
