Sat.Jan 28, 2012 - Fri.Feb 03, 2012

Biznology

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Don’t Let Your Social Media Hypothesis Dictate Your Conclusion

Biznology

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Are you rigorously collecting metrics and data to see if what you’re doing is resulting in sales conversions or extending your brand or are you relying on things you’ve learned from The Secret?

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Google tells you where to place your content

Biznology

Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah. And especially–don’t put important stuff “below the fold.” Below the fold once meant that you keep the good stuff on the upper half of a broadsheet newspaper page, but on the Web it has come to mean that you p

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Google Likes Your Blog So Take Care Of It

Biznology

Image via Wikipedia. Have you ever watched something slowly fall into neglect? Maybe it was something around your house. Maybe it was that rotting board on the deck that you watched get progressively worse over time. You didn’t tend to it so one day it finally stop serving you. Maybe it was a relationship that you know needed attention but instead you chose to ignore its importance.

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Does Google need me to be a programmer to succeed at SEO?

Biznology

Image via Wikipedia. Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. I think they are especially intimidated because I was a Distinguished Engineer at IBM, so I definitely have more technical skills than the average SEO practitioner. Like with all consultants, when I am asked if you need to be a programmer to succeed at SEO, I say, “It depends.” But usually the answer is no.

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Google’s new privacy policy is definitely good for Google

Biznology

Image via CrunchBase. Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back.