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| Page 1 of 1 | Previous | Next | BIZNOLOGY JANUARY 23, 2012  Lights, camera, action: Video helps you stay in touch with customers Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest. How about you? | BIZNOLOGY JANUARY 25, 2012 What Google’s “Panda” Ranking Algorithm Update Means to You Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect ) for the Ticket Summit on the recent changes in search marketing. The attendees are ticket brokers an dpartner sthat move most of the seats for entertainment and sporting events in the U.S., so you can imagine that they have a fierce interest in search marketing. It fell to me to explain the dreaded Google Panda update of its search ranking algorithm. Dozens of human raters might visit the same site and Google averages their answers. | | | | | |
| BIZNOLOGY JANUARY 24, 2012  The Social Media Isolationist Image by marcusrg via Flickr. In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. The Welcoming Pineapple. You host awesome dinner parties, right? Good Fences Make Good Neighbors. | BIZNOLOGY JANUARY 26, 2012  Be Realistic About SEO Campaign Results Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Any legitimate SEO will explain this to potential clients before starting a campaign. | BIZNOLOGY JANUARY 27, 2012 Google’s “Search Plus Your World” Is Heavy Handed…So What? Image by Aray Chen via Flickr. For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search Plus Your World” If you would like a primer on this Google search update you can go here or here. if you haven’t taken the time to dig into this search update it would be advisable to do so. It has the potential to be huge on many levels and Internet marketers need to be educated. If you would like to hear the shrill cry of “Foul!” | |
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