Sat.Jan 21, 2012 - Fri.Jan 27, 2012

Biznology

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The Social Media Isolationist

Biznology

Image by marcusrg via Flickr. In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. They both mean that you don’t ever venture outside of your own four social media walls, but the first is welcoming and the other is dismissive.

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Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest. I recently ran across a particularly compelling solution to this problem: Personalized email that links to entertaining, but useful, videos.

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Be Realistic About SEO Campaign Results

Biznology

Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Incorporating keywords throughout your website content and conducting link building activities isn’t going to guarantee any kind of overnight success.

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Google’s “Search Plus Your World” Is Heavy Handed…So What?

Biznology

Image by Aray Chen via Flickr. For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search Plus Your World” If you would like a primer on this Google search update you can go here or here. if you haven’t taken the time to dig into this search update it would be advisable to do so.

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What Google’s “Panda” Ranking Algorithm Update Means to You

Biznology

Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect ) for the Ticket Summit on the recent changes in search marketing. The attendees are ticket brokers an dpartner sthat move most of the seats for entertainment and sporting events in the U.S., so you can imagine that they have a fierce interest in search marketing.