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| Page 1 of 1 | Previous | Next | BIZNOLOGY JANUARY 17, 2012  Being Pretty Isn’t Enough for Social Media Marketing Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. Mind you, there are exceptions. Another exception is celebrity. | BIZNOLOGY JANUARY 20, 2012 Life Without Yahoo! Image via CrunchBase. This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There is a new CEO, Scott Thompson, who was brought in recently from PayPal (if your eyebrows raised up upon reading that, you were not alone). There is still a business intact. There is still significant traffic going to the Yahoo portal. The trouble is that there is no real Yahoo anymore. It’s sad to say, but very true, that I won’t miss it for a moment. Yahoo News? Yahoo Finance? | | | | | |
| BIZNOLOGY JANUARY 19, 2012  Digital Advertising that Fits Both Consumer and Marketer Image via Wikipedia. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at a higher level and have a higher level of trust. Consumers feel safer about storing their preferences on their tablet than with a web site. He calls this “padvertising.”. | BIZNOLOGY JANUARY 18, 2012  No more SEO worries for dynamic content? Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). So, now there’s nothing to worry about with dynamic content, right? Not quite. | BIZNOLOGY JANUARY 16, 2012  Wikipedia and the wiki utopia, revisited Image by Octavio Rojas via Flickr. Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. | |
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