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| Page 1 of 1 | Previous | Next | BIZNOLOGY JANUARY 11, 2012  Global Social Media Marketing Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? Sure, Twitter is important here, but how about in China? | BIZNOLOGY JANUARY 10, 2012 How the Long Tail AdWords Approach Works for Blogger Outreach Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. There will always be blogs that are out of your league and your target audience. | | | | | |
| BIZNOLOGY JANUARY 13, 2012  1 Billion Facebook Users in 2012? Not So Fast Image via CrunchBase. report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. The gist? That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. In 2011 Facebook announced they hit the 800 million mark in September. Oh and we also have to trust that they actually hit it. Too cynical? How can you say that you ask? Oh well. | BIZNOLOGY JANUARY 12, 2012 5 Steps to Online Marketing Success in 2012 Image via Wikipedia. Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Wouldn’t it be great if there was a simple list of things you could do to ensure you’re ready for your best year ever? Oh, wait. happen to have one right here. What are the 5 steps to online marketing success in 2012? Get your team in order. Help your team understand your objectives. Assess risks. Focus on your core initiatives. Assess risks. | BIZNOLOGY JANUARY 9, 2012  Business or Pleasure: How do you use social media? Image by Cristiano Betta via Flickr. Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean. use social media for business. Period. Nothing else. Not many do what I do. But I hold back. | |
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