Biznology

NOVEMBER 10, 2011

Image by Johan Larsson via Flickr. Most of you know that I serve as Chief Strategist for Converseon , who offers social media listening services, among many other consulting and activation services. Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together.

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Analytics Vendors Social Media Paper 110

Biznology

NOVEMBER 7, 2011

Image via CrunchBase. My last post, about Steve Jobs’ passing , seems to have put me in mind of how innovation happens. One of Jobs’ secrets was that he always kept pushing innovation, even though Apple was growing larger and larger. If you’ve started to see significant growth in your small business, you’re likely realizing that success is a mixed blessing.

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Efficiency Outgrow Small Business Marketing Fulfillment 106

Biznology

NOVEMBER 11, 2011

Image via CrunchBase. Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice of a tool that has been out in the wild for a couple of days. I guess that’s like a year in Internet time because the “expert” advice is flying around like a “you-know-what” storm.

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Google SERP Internet Marketing Buzz 104

Biznology

NOVEMBER 9, 2011

Image via CrunchBase. Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative” (finally), and that even in venerable search marketing, nothing ever stands still. Just look at all the changes in local search over the last few years as evidence.

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Google Marketing Analytics Tools Search Marketing Analytics 101

Biznology

NOVEMBER 8, 2011

Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts.

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Google SEO Adsense Profiling 164