Biznology

OCTOBER 24, 2011

Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Back in the day, website owners would cram lots of keywords into the meta title, description, and keyword tags in the code and get noticed by the search engines.

SEO 119

SEO Tagging Wikipedia Keywords 119

Biznology

OCTOBER 28, 2011

Image by Kerri-Jo via Flickr. You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old. Speaking of old, I hate to admit that I know this song, but it’s more because I was a big Bugs Bunny fan growing up rather than me simply being old enough to know the tune and the words to “The Old Gray Mare.” But I do know the song, and it’s got me to thi

Marketing Websites 108

Marketing Websites Internet Marketing Wikipedia Opinions 108

Biznology

OCTOBER 27, 2011

Image by music2work2 via Flickr. My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.

Optimization 104

Optimization Blast Campaigns Webinar Metrics Search Marketing 104

Biznology

OCTOBER 26, 2011

Image via Wikipedia. In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®.

Domain 104

Domain Privacy Policies Paid Search Agency Terms and Conditions 104

Biznology

OCTOBER 25, 2011

Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and emai

Blogger 157

Blogger Internet Marketing Outgrow Paid Search Agency 157