Sat.Sep 24, 2011 - Fri.Sep 30, 2011

Biznology

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How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

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5 Things You Must Have Before Starting an SEO Campaign

Biznology

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor.

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Untangled Web: Why White Hat SEO Is the Way for You

Biznology

Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked. But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time.

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Is digital marketing innovation too fast for its own good?

Biznology

Image by hdzimmermann via Flickr. Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet speed happens at a fast and furious pace that is difficult for anyone to keep pace with. In fact, by saying that every day something new happens is looking at the tortoise’s version of the Internet space as opposed to a hare’s point of view which needs the new Real Time offering from Google An

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For ranking algorithms, AdAge is no Google

Biznology

Image by dpstylesâ„¢ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age (“AdAge” to the in crowd). changed the ranking algorithm for its Power 150 , the well-known rating mechanism for all marketing blogs, including this one.

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