Biznology

SEPTEMBER 20, 2011

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

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Biznology

SEPTEMBER 22, 2011

Image by Bruce Clay, Inc via Flickr. Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies. I mean, a big announcement for Google would be an acquisition–not just any old acquisition, but a big one such as Motorola. Or they invented a new browser (been there).

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Biznology

SEPTEMBER 23, 2011

Image via Wikipedia. In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. From telling users what is important in their news feed (or whatever it’s called now) to providing a way to do a virtual scrapbook of your entire existence on planet earth through its new Timeline feature to the promise of apps that will help share content in “new and improved” ways, Facebook has just gotten a lot bigger.

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Biznology

SEPTEMBER 21, 2011

Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff? When are we going to see some results? And my personal favorite: What’s in it for me ? How does this make me look good to my boss (or shareholders, board of directors, core customers, etc.).

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Biznology

SEPTEMBER 19, 2011

Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes.

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