Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. In addition to walking through the basics of how to measure ROI, it also highlights several examples of real companies making money with these techniques.

Mobile Marketing 101

Mobile Marketing ROI Social Marketing Opt-out 101

Biznology

SEPTEMBER 9, 2011

Image via CrunchBase. Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. In case lost your scorecard, here’s a recap: OUT – Michael Arrington of TechCrunch – The TechCrunch founder (and start-up maker or breaker) recently sold his platform to AriannaOL.

Class 87

Class Internet Marketing Blogger Press 87

Biznology

SEPTEMBER 7, 2011

Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the increasing number of employment ads that make it clear that all applicants must currently have a job. In other words, if you are unemployed, don’t even bother applying.

Ethics 123

Ethics Loyalty Work Management Ads 123

Biznology

SEPTEMBER 8, 2011

Image by Matthias17 via Flickr. I had a great time yesterday delivering the keynote at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, “Keep your hands up if you check your results at least once a day.&# Every hand went down.

Conversion Rate 101

Conversion Rate Conversion Amazon Internet Marketing 101