Sat.Jun 18, 2011 - Fri.Jun 24, 2011

Biznology

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When Good Behavioral Retargeting Goes Bad

Biznology

Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. If you have an e-Commerce site, you should be doing it--and it might make sense even if you don't have an e-Commerce site.

Wikipedia 101
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Local Internet Marketing with Google Places

Biznology

Image by warrantedarrest via Flickr. You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also runs LocalBasix , which is a marketing company that specializes in local search. If you haven't kept up with what is going on in local search, you need to. In fact, any company with a physical customer location, large and small, should pay attention to local search.

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We are in real need of clean air in Internet marketing

Biznology

Image via Wikipedia. by Frank Reed. Have you ever heard the expression in business saying that things won't be able to change until we have "clean air"? It's an expression that comes from racing. Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry.

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The First Conversion: Why Repeat Visits Matter

Biznology

Image by Omar Omar via Flickr. by Tim Peter. Gentle reader, I am about to provide you the most blatantly obvious advice you'll ever receive. No need to thank me. I'm happy to do it. And if you wonder why I'm spending any time on this, it's because sometimes the most obvious facts are also the most overlooked. We all like to say "hindsight is 20/20," right?

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Do searchers like your content?

Biznology

Maybe you've never given a thought as to who might like your content. I mean, you're not trying to win a beauty pageant here--you are in business. If they like it or don't like it, what you need is to get their attention, persuade them your product or service is good, and get them to buy it. But if you want to succeed with the search engines, you need to think about what searchers think about your content.

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