Biznology

JUNE 13, 2011

Image by raider3_anime via Flickr. by Aaron Kim. Coincidentally or not, after I covered the topic of Q & A services in my last Biznology post, I've heard complaints from three different acquaintances about the low quality of knowledge in Yahoo! Answers, one of them mockingly calling this world where everybody is an expert "the age of disinformation.

Social Media 119

Social Media Media Google Service 119

Biznology

JUNE 15, 2011

Image by las - initially via Flickr. I had a great time speaking with the New Jersey Advertising Club yesterday. Lots of marketers full of good questions, especially questions about how to take their experience and use it in the brave new digital world. But after talking to a few people after the event, I was struck by how one of the big problems marketers have is that we are too smart for our own good, and we believe that we can think our way out of every dilemma.

Marketing 104

Marketing Advertisements Advertising Internet Marketing 104

Biznology

JUNE 14, 2011

Image by alancleaver_2000 via Flickr. As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn't planning to take a cab--I had my train ticket and was all ready to go, but the trains were canceled. So I had to scramble to figure out how to make the event on time, stressing over whether all the attendees would show up to no speaker.

Internet Marketing 93

Internet Marketing Planning Training Rules 93

Biznology

JUNE 16, 2011

Image via CrunchBase. As easy as it can be to point a finger at Google and vilify them for all that they do wrong (Wave, Buzz etc etc), it is just as important to keep track of just how much innovation is still coming out from the granddaddy of all Internet monsters. Innovation you say? How is that possible? Aren't they just a search company that is milking their market advantage for all it is worth, while they desperately search (pun completely and fully intended) for a way to be something more

Google 87

Google Buzz Internet Marketing Search Marketing 87

Biznology

JUNE 16, 2011

Image by Pete Prodoehl via Flickr. Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know which ones are working, which ones aren't, and more importantly, how much money and time you ought to spend on each one.

Tactics 80

Tactics Search Marketing Direct Marketing Spending 80