Biznology

JANUARY 6, 2011

Image by Steve Wilhelm via Flickr. by Frank Reed. Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results.

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SMB Business Internet Marketing Tagging 114

Biznology

JANUARY 6, 2011

Image via Wikipedia. Now, in a sense, that's a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because of a recent encounter with a prospective client. As I explained how important social media is to her organic search results, she stopped me and barked, "I want search, not social," showing the irritation of someone who has been sold something different from what she needed once too often.

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Wikipedia Fulfillment Marketing & Strategy Consulting 110

Biznology

JANUARY 5, 2011

Image via CrunchBase. by Eva Lyford. Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. I haven't seen the birth of a holiday since Sweetest Day was promoted in the 1980s. I was curious to see what it took to make a holiday work—and to see what would work. Right now, I get the day after Thanksgiving off of work, but I haven't always.

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Biznology

JANUARY 4, 2011

Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results. Like any good consultant, I answer "it depends.

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Biznology

JANUARY 2, 2011

Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness--use whatever word you want--and their success has made Coca-Cola and many other consumer products into household names. Direct marketers are decidedly less sexy, traditionally focusing on catalogs or direct mail letters, constantly searching for the next idea that increases response.

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