Sat.Dec 04, 2010 - Fri.Dec 10, 2010

Biznology

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Does Your Marketing Solve Your Customers' Problems?

Biznology

Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that. If you're a consultant or a technology maker or a service business, you know why your customers need you and you can design your marketing to explain what problem you solve, as well as why you do it better than others.

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Marketers must be professional speakers

Biznology

Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in search, and in other digital ways, but I find that public speaking appearances are an overlooked way of getting your name in the spotlight. Now I know that public speaking isn't for everyone, but it might be for you.

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When is social search coming? What? It's here?

Biznology

Image by bmevans80 via Flickr. "Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web. Similarly, what we used to talk about as social search has now become just search, because it's here.

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What Groupon Showed Us About Google

Biznology

Image by Getty Images via @daylife. by Frank Reed. This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased). Most of the industry couldn't get over the number that Google was willing to fork-out to get the daily deal site, reportedly $5.3 billion with a $700 million earn-out.

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On Leaks and Privacy and Social Media

Biznology

Image via Wikipedia. by Aaron Kim. Last week, we learned more about world leaders and diplomacy than some of us would care to know - with revelations about Gaddafi and his nurse being the front-runner candidate for the most TMZ-like material made available, courtesy of Wikileaks. All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of c

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