Biznology

OCTOBER 31, 2010

Image via Wikipedia. We're all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren't keeping up. It was so easy not so long ago, when mobile phones were the only way to be online while on the go. But so much has changed in the last couple of years that we are now counting many activities as being mobile when they are not, and we are not counting many activities as mobile when they really are.

Activities 111

Activities Wikipedia Internet Marketing Mobile Marketing 111

Biznology

NOVEMBER 1, 2010

Image by Fräulein Schiller via Flickr. I'm not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What's growing even faster is the list of vendors entering this space and the claims they make as to how well their monitoring tools work. If you've been confused by what you are hearing about the new social media listening industry, check out my latest post on the Converseon blog, " Ours Go to Eleven!

Social Media 104

Social Media Media Forrester Vendors 104

Biznology

NOVEMBER 4, 2010

Image via Wikipedia. I got just that question from someone the other day, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people. I wonder if we have so emphasized the tools of the trade that we have forgotten what we are actually making with those tools. So, if you already know the answer to this question, then you can skip today's post.

Conversion Rate 97

Conversion Rate Search Marketing Conversion Wikipedia 97

Biznology

NOVEMBER 4, 2010

Image via Wikipedia by Frank Reed. In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Of course, that is one of the beauties of the Internet in that it can all be measured. Oftentimes though, we get hung up in the numbers and forget the business application of certain aspects of the Internet marketing fabric. I am seeing this with Google's Place Pages.

Lead Scoring 93

Lead Scoring Lead Ranking Google Wikipedia 93

Biznology

NOVEMBER 3, 2010

Image by kirainet via Flickr. If you've been doing search marketing for a long enough time, eventually the day arrives where it doesn't seem fun anymore. In fact, it seems downright frustrating. Despite your trying to have the best attitude and knowing that SEO is hard, at a certain point we all run into a wall where it just seems like nothing improves no matter what we do.

Google 93

Google SEO Tagging Search Marketing 93