Sat.Sep 04, 2010 - Fri.Sep 10, 2010

Biznology

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Marketing Lessons from the Grateful Dead

Biznology

Image via Wikipedia. While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead , which I finally had a chance to read now that I am back and you should read it, too. As familiar as I was with the Grateful Dead, I never thought about the fact that the way they sold themselves became a blueprint for so much of how businesses succeed online today.

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Google Instant: It's the Usability Stupid!

Biznology

Image via CrunchBase. I am writing this post on Wednesday which is the same day that Google announced it's new Google Instant search interface. There has been the usual uproar with Steve Rubel throwing out link bait "death of SEO" posts which was beat up on in the comments section (and for good reason because it was not well thought out at all as evidenced by his claim that different people will get different results.uhhh. that's personalization and it's been around for many years now).

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How to Succeed at Affiliate Marketing

Biznology

Image by Getty Images via @daylife. Affiliate marketing is a tough way to make a living these days. The competition is fierce, the commissions are slimmer than ever, and the marketing costs higher than ever. All this was brought to mind for me when someone sent me a question on affiliate marketing. This question was from someone with a lot of experience in Internet marketing who is tired of working for other people and wants a business of her own, in an area that she knows about, such as fashion

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Is duplicate content OK for duplicate keywords?

Biznology

Image via Wikipedia. So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. The assumption is that if the pages are twins, you only need to see one of them. This makes sense, but what's a search marketer to do when your keywords are interchangeable?