Wed.Mar 22, 2017


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5 steps to wrangling your most important social media channels


Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. Identify your most important social channels. That’s it! You’ve got this. This is the fun part!

Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. Sounds obvious, right? And even then, they should be as short as possible.


13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]


You’d think there were only a handful of metrics that serve as the primary indicator of success for marketing teams. There are dozens of leading indicators but only a few primary indicators such as revenue and pipeline generated, right? Not necessarily. And there isn't a correlation between the seniority of the marketer and their primary success metric. Total customers. Net new customers per month.


10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. There is also no single lead generation strategy that works for. Demand Generation

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Using Video in Sales to Identify and Prioritize Quality Leads


Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.” But sales teams aren’t working stacks of lead cards anymore either.

Dwell 32

4 Ways to Use Audio in B2B Marketing


When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. I’m hardly the only one who’s partial to audio in this way. But what does that have to do with us?

Ask a Content Strategist: How Many Stories Should I Publish Per Month?


Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Like I always say: Never stop iterating, and when in doubt, go with the more SEO-friendly title.


How to Start Generating Leads for Your B2B Company

Lead Liaison

*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you stick to buying your sales leads from outside sources. Why Generate Your Own Leads?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI

It's All About Revenue

When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. They often take a long-term approach with the understanding that the more attention they give their portfolio, the more ROI they will get from it. And, that’s an intangible item but a very important asset in our lives. The Data Driven CMO.

How to Develop Thought Leadership Insights 1: Narrow Your Focus [VIDEO]

Hinge Marketing

This is the first in a five-part series, in which Lee Frederiksen explains how to develop thought leadership insights. Video Transcription. Hi, I’m Lee Frederiksen and I want to talk about how to develop thought leadership insights – really getting that thought behind it, that’s insightful. Narrowing your focus is very important for a couple of key reasons.


THE HACKIES: A customer-centric approach to building marketing and sales stacks


This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over the years. The B2B buying process is broken. And then it happens. Sales Tech.

3 Important relationship lessons I’ve learned from offline businesses

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my three favorite local businesses. The lesson?


How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

[VIDEO] How to Evaluate a Data Provider


Does this situation sound familiar? I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best. They all surely think I’m missing something obvious, and the reality is, at least one of them is probably right about that. Watch the Video.


Why Plan a Social Media Takeover?


Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. After carefully cultivating these channels, however, many brands willingly hand over the keys to a complete stranger for a social media takeover. The Benefits of a Social Media Takeover. Other benefits include: Increased engagement. Greater authenticity is established. Key takeaway.

Key Trends in LinkedIn Publishing


As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at, and an additional 136,000 articles published on other sites. The number of long-form posts published on The post Key Trends in LinkedIn Publishing appeared first on Opentopic. Brands & Marketers


How AI and blockchain will change business organization


There are good reasons why work is organized around closed, self-contained organizations called “companies” and “corporations” Nobel prize-winning economist Ronald Coase showed in his theory of the firm that there are three costs in the economy: the cost of finding talent, resources and information to create value (cost of search); the cost of getting people to work together in an. The post How AI and blockchain will change business organization appeared first on Opentopic. Brands & Marketers

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency. Banner blindness, ad blockers, CTR fails are all down to the same circumstance.


Make your mark | Create your own logo in minutes

Vertical Response

Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. Nothing is more important to your company’s brand than its logo. A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner. Now, creating your own professional-looking logo is easier than ever. With thousands of free templates to start from, the Logo Maker lets you customize your choice until it looks exactly the way you want. What will it say?

Storytelling Is Not a Strategy


At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.


How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Why are these other tactics used more frequently than webinars? Make a choice.


A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

How Funnel Volatility Effects your Account Based Strategy


Volatility is my favorite way of looking at funnel metrics over time. It’s an immediate way to identity where your funnel is predictable and where you have blockage points. Volatility is easy to see. Plot any metric you want over time — conversion rates, deal velocity by campaign, size of deals by industry, or volume by rep. There are four types of of volatility to look for: High volatility.


B2B Marketing Ideas and Innovation: All the inspiration you need in one handy resource

Earnest about B2B

Back in late January, we stumbled across a Medium post by Eric Stromberg – sharing his Startup Idea Matrix. It got us thinking. How could we create a matrix for B2B marketing professionals out there that could inspire people around our own passion? You'll find the matrix here. Click on the links that take your fancy and feast on the ideas. This is just the start of it. Enjoy.

Laws of Audience Attraction Series: Digital Marketing 101

Experience Marketing Insights

Your digital starter kit: best practices for using digital to gain event attendees


Expanding Reality and Designing Experiences at EXHIBITORLIVE 2017

Experience Marketing Insights

The latest in digital tech, booth design, and event marketing met for a singular event in Las Vegas

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The Explosion of Design It Yourself Tools: Built for Content Marketers


When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. When you’re Adobe, and you have Photoshop , Indesign , Premiere Pro , Dreamweaver , etc. what does Spark bring to the table that their other tools can’t cover? The answer is nothing. It actually does less – that’s the point. iMovie - Video. . . Content loadin