Photo credit: katypang. What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers? The The answer to that last question should be YES, because if it’s not, you’re doing it wrong. Social media is all about relationships, which means – for better or for worse – so is digital marketing. Nowhere is this more wildly clear than in musician Amanda Palmer’s instantly viral TED Talk. Palmer’s talk is called “ The Art of Asking ,” but it might as well be called the art of connection. single. Connect. MORE >>

'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That That said, I really don’t collect people. People don’t like being collected. They — we — don’t like being part of a ménagerie de personnes (people also don’t like folks who drop French for no good reason at all, by-the-way). While While it’s really too easy to collect people, it’s even easier to take them for granted — and maybe there’s a tipping point. I mean, really excited! It’s very charming. At the very least. MORE >>

I am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Take what you want and leave the rest. Start a Blog — I know what you’re thinking: blogging’s dead. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. Good luck and Godspeed! MORE >>

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. Does longer tenure put more or less pressure on CMOs? If you have a longer tenure, you have greater pressure to live with results. How are CMOs doing? Here are 21 stats that show most CMOs leap before they look at ROI. MORE >>

I am so impressed by how well brands are messaging these days. People People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s There’s a problem, however: while I am impressed with the quality, generosity, and creativity of the posts as well as the kindness and responsiveness of the replies to queries via social media, is it money well-spent if the room is virtually empty? All that is required is some basic prospecting. MORE >>