'Photo credit: Wikipedia. If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously, Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials. There’s an alternative: content marketing that incorporates storytelling. Never worn.” MORE >>

'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. Here are 3 common mistakes that large corporations make during an SEO campaign. MORE >>

'Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? As you know, the news media is not dead. What’s changed more than anything are the pitching targets and pitchable opportunities. MORE >>

'Image via CrunchBase. Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. In this longer than average video, Cutts discusses some of things that Penguin 2.0 will be focusing on , which has caused SEOs, online marketers, webmasters, and many more to FREAK OUT. The Good Practices Haven’t Changed. Far from it in fact. rolls out. It’s important to remember that Penguin focuses on spammy, low quality backlinks that have been built by SEOs and webmasters rather than earned. MORE >>

'Photo credits: www.roadtrafficsigns.com. Those who had the opportunity to attend the 2013 IDC Directions conference saw  IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform.  He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.   He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions.  Are we ready for this future?  There are many ways in which social technologies can create value.  MORE >>