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MAY 7, 2013 3 signs your social media shout is a whisper
'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” ” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You
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MAY 21, 2013 Asking is essential in social media marketing
'I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. What And it is intimate even in situations you may not appreciate or even realize.
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MAY 14, 2013 Your social campaign needs 1000x followers
'Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber , Gaga , and Katy. Godin and (skinny) Brogan only need to say something once. But Don’t worry. Just because you were BMOC or BWOC in high school or college doesn’t much matter in social. You need more followers. You need more followers! It’s a sad truth.
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MAY 22, 2013 Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
'Image via CrunchBase. Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Coupled But what will this mean for your business? Let’s take a look.
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MAY 3, 2013 Tuning Your Investment in the Digital Marketing Funnel
'Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With With limited budgets, in what phase of the funnel do you concentrate your resources? But it need not be so.
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BIZNOLOGY Unleash the power of storytelling in your content marketing
| MONDAY, MAY 6, 2013
'Photo credit: Wikipedia. If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously, Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials. There’s an alternative: content marketing that incorporates storytelling. Never worn.” MORE >>
BIZNOLOGY Don’t Make These Enterprise SEO Mistakes
| FRIDAY, MAY 17, 2013
'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. Here are 3 common mistakes that large corporations make during an SEO campaign. MORE >>
BIZNOLOGY What’s Changed, What Hasn’t in Media Relations
| MONDAY, MAY 13, 2013
'Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? As you know, the news media is not dead. What’s changed more than anything are the pitching targets and pitchable opportunities. MORE >>
BIZNOLOGY Penguin 2.0 Rolls Out This Summer: Please Calm Down
| MONDAY, MAY 20, 2013
'Image via CrunchBase. Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. In this longer than average video, Cutts discusses some of things that Penguin 2.0 will be focusing on , which has caused SEOs, online marketers, webmasters, and many more to FREAK OUT. The Good Practices Haven’t Changed. Far from it in fact. rolls out. It’s important to remember that Penguin focuses on spammy, low quality backlinks that have been built by SEOs and webmasters rather than earned. MORE >>
BIZNOLOGY Are You Ready for Social + Mobile + Big Data + Cloud?
| THURSDAY, MAY 2, 2013
'Photo credits: www.roadtrafficsigns.com. Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions. Are we ready for this future? There are many ways in which social technologies can create value. MORE >>
- Pinterest Marketing 101 BIZNOLOGY | WEDNESDAY, MAY 15, 2013
- How your enterprise social platform enables the information marketplace BIZNOLOGY | WEDNESDAY, MAY 8, 2013
- Content Marketing: Content Beyond Copy BIZNOLOGY | THURSDAY, MAY 16, 2013
- Don’t Be a Burden: 4 Steps to Great Guest Blog Posts BIZNOLOGY | THURSDAY, MAY 23, 2013
- Is it even possible to destroy your reputation today? BIZNOLOGY | FRIDAY, MAY 24, 2013
- The Plight of Listening in a Google Glass World BIZNOLOGY | FRIDAY, MAY 10, 2013
- Digital Media Marketing Expertise Rendered On the Fly BIZNOLOGY | THURSDAY, MAY 9, 2013
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