Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. But does Skittles have something to teach the rest of us?

Social Media 156

Social Media Media Social Networks Wikipedia 156

Biznology

AUGUST 16, 2012

Photo credit: Wikipedia. SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you.

SEO 133

SEO CAN-SPAM Wikipedia High Quality Lead 133

Biznology

AUGUST 15, 2012

Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be for pain relief or to cook a meal or to fit in with peers, but it is still the customer’s need that drives a purchase and the customer’s experiences are what set the stage for that need to be fulfilled.

Peer-to-peer 160

Peer-to-peer Work Management Marketing Management Fulfillment 160

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens, and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.

Ning 171

Ning Best Practices Enterprise Management Social Media 171

Biznology

AUGUST 10, 2012

Photo credit: iconolith. Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. They need to use some method of estimating their total number of pages.

Advertising Mediums 159

Advertising Mediums Cost Search Marketing Spending 159

Biznology

AUGUST 9, 2012

Photo credit: clevercupcakes. As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. In 2012, looking at the various national teams–and there are 204 of them represented in London–it’s evident that diversity is a major asset for countries looking for Olympic glory, and that goes way beyond physical appearance.

Business 154

Business Wiki Enterprise Management Advertising Mediums 154

Biznology

AUGUST 6, 2012

Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of th

Google 160

Google Ad Building Domain Blogger 160

Biznology

AUGUST 3, 2012

Image via CrunchBase. I am not sure if I am really old (I hear my kids saying, “Duh, dad”) or if it is just being in the youth-oriented business of Internet marketing, but I am noticing lots of 50-something people out of work right now. Maybe I am noticing it because they are constantly reaching out to me–sometimes people that I don’t know and sometimes people that I do know but haven’t heard from in a long time.

Linkedin 164

Linkedin Network Marketing Internet Marketing Consulting 164

Biznology

AUGUST 2, 2012

Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend it the business community. And, yet, there were visionary leaders who saw behind the naked Barbies and recognized the potential that lay there.

Web 2.0 157

Web 2.0 Wikipedia Barriers Transparency 157

Biznology

AUGUST 1, 2012

Photo credit: tonx. Some of you know that I take each August off from social media and I will mostly do that again this year. I might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. But people have told me that you just can’t take off from social media. And they are starting to convince me.

Social Media 133

Social Media Media API Linkedin 133

Biznology

AUGUST 7, 2012

Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t construct an entire online reputation in a long weekend by just getting “all hands on deck,” throwing money, availability, strong shoulders, and resources at it all at once; rather, it’s more like building a wooden boat from scratch — you can spend a weekend designing it, sourcing your materials, a

Google 168

Google Adsense Social Networks Domain 168

Biznology

AUGUST 21, 2012

Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself; or, you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe of content that is germane and salient to who you are, what you believe, what you’ve done, and what you’re doing as well as who they are, what t

Wikipedia 162

Wikipedia Google Barriers Storytelling 162

Biznology

AUGUST 13, 2012

Photo credit: Intersection Consulting. In my posts over the past few months, I’ve covered the basics of content marketing , the importance of knowing your audience , and how to generate content ideas. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. One of the biggest of those holes is identifying and evaluating channels.

Advertising Channels 152

Advertising Channels Content Marketing Content Youtube 152

Biznology

AUGUST 17, 2012

Photo credit: Wikipedia. In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. But clearly there is some amount of pages that seem like you are doing OK and a different amount that seems bad–like, zero would be bad.

Wikipedia 154

Wikipedia Domain Google Tools 154

Biznology

AUGUST 24, 2012

Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit? There is much confusion and gnashing of teeth on this subject, but I say that in B2B, these are the junior questions, and just a building block to the bigger issues.

Marketing Attribution 156

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 156

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s right.

Social Media 167

Social Media Media Work Management Wikipedia 167