Biznology

JUNE 13, 2012

Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay?

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Web 2.0 Wikipedia Twitter Facebook 143

Biznology

JUNE 11, 2012

Photo credit: zoetnet. One of the great keys to success in content marketing is knowing your audience. Here are a few tips to help you get past name, rank and serial number to more telling insights. In last month’s column, we talked about the basics of content marketing. Over the course of the next few months, I’d like to dive into the basics in more detail.

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Biznology

JUNE 7, 2012

Photo credit: dmhoro. Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise.

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Research Social Marketing Focus Group Social Media 141

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud.

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Biznology

JUNE 5, 2012

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking.

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Social Media Social Marketing Media Marketing Management 171

Biznology

JUNE 4, 2012

Photo credit: Wikipedia. A couple of weeks back, I had the great honor of presenting at the RKG Summit , where I explained some of the issues around social media listening. I’ve been the Chief Strategist at Converseon, a leading social listening company, for nearly four years now, so I have some experience in seeing what clients need in this area.

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Biznology

JUNE 1, 2012

Image via CrunchBase. You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. Panda used human raters and machine learning to assign a quality rating to every Web site for every search. Penguin is singularly focused on spammers, especially paid links and other link schemes.

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Google Search Marketing High Quality Lead Rules 160

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] Earned media often

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Biznology

JUNE 8, 2012

Image via CrunchBase. It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Two weeks ago, it launched its Pages mobile app.

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Facebook Tools Paid Search Agency Planning 162

Biznology

JUNE 29, 2012

Photo credit: edrabbit. I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants and the rest are passive, sometimes

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Social Media Work Management Marketing Management Media 175

Biznology

JUNE 15, 2012

Photo credit: Wikipedia. You’ve probably seen them coming. They look very cool, dressed head to toe in black. It’s those agency people. They’ve finally got religion on digital marketing, so now they have a list of everything you ought to be doing. Yes, search marketing. Of course, a Facebook fan page. And LinkedIn. And don’t forget Pinterest.

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Biznology

JUNE 12, 2012

Photo credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. To them, that usually means being discerning when it comes to following someone back.

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Order Ideal Customer Profiles Wikipedia Twitter 167

Biznology

JUNE 25, 2012

Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. And of course, this was never doubted by anyone.

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Keywords Paid Search Agency Purchase Intent Conversion Rate 161

Biznology

JUNE 19, 2012

I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. What this means is that all you need to do is look at a particular piece of content such as a news item, story, video, or content, and the object of your attention–whatever you read at the moment of reading it

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