Biznology

APRIL 18, 2012

Image via CrunchBase. I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean.

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Biznology

APRIL 17, 2012

Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram , which connects to my Twitter , Facebook , Flickr , Tumblr , Posterous , and FourSquare account; I use Hipstamatic and it connects and posts to Facebook, Twitter, Instagram, Tumblr, and Flickr; I use Posterous and it will cross-post to Twitter and Facebook; I use FourSquare and it posts to Twitter and Facebook as well; and I have started using GetGlue recently a

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Biznology

APRIL 16, 2012

Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org.

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Biznology

APRIL 13, 2012

Getty Images via @daylife. If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+ and LinkedIn? Would you have another combination that would make better sense for your business? I ask this question so we can seriously consider what the true skill set of a social media professional is as we move deeper and deeper into the online social age.

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Biznology

APRIL 12, 2012

Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. For some reason, we expect that tools will help us impose the self-control around our days–maybe even our lives–that we fail to impose on our own.

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Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s spring, which means it’s mentoring season.

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Biznology

APRIL 6, 2012

Image credit: Getty Images via @daylife. I am likely to step on a few toes here. Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. In other words, I ain’t perfect. What I am, however, is a little frustrated. I have been “reporting” on the Internet and social media marketing space for the better part of four years now.

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Biznology

APRIL 5, 2012

I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. “People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible.

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Biznology

APRIL 4, 2012

Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country.

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Biznology

APRIL 2, 2012

(Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Agile marketing is all about experimentation, feedback, testing, data–just about the opposite of anything you can do with TV commercials.

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Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch.

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Biznology

APRIL 11, 2012

Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And, as you likely promised in your out-of-office message to get back to people emailing you “as soon as possible” upon your return, you just find yourself in that now more-familiar-than-we-dare-to-admit territory of email bankruptcy.

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Social Networks Peer-to-peer Wikipedia Ideal Customer Profiles 134

Biznology

APRIL 3, 2012

If you use images or photos on any of your sites, you’re already on Pinterest , whether you’ve registered on Pinterest or not. So, what’re you going to do about it? If you’re not on Pinterest, you’re already losing control of your visual brand as we speak by virtue of not participating. Pinterest is going to push you to better brand your content and IP in such a way that people know where that content is from without imposing grotesque watermarks, oversize copyright

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Social Media Social Marketing Media Planning 170

Biznology

APRIL 10, 2012

A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch of questions and answers. I hope they answer your questions. And I have really enjoyed answering them. Q: What are the benefits of selecting one type of category over the other?

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