Biznology

MARCH 20, 2012

Google Plus (Photo credit: ivanpw). I really felt like I needed to rush it through our recent free 30-minute How to Use Google+ for Business Webinar and that made me sad–there is so much there–so I sat down and used my trusty copy of Camtasia to record just about everything I know to the tune of 80-minutes of (obviously unscripted) tutorial on how to use Google+ for business, because there is so much depth to what can be done that I couldn’t get into a 30-minute Webinar.

Google 157

Google Business Video Marketing Webinar Metrics 157

Biznology

MARCH 19, 2012

indecision dice (Photo credit: snigl3t). You can’t underestimate the difficulty of actually persuading someone to do something. We all walk through our days being bombarded by pitches to buy things and we develop a king of “default no” for everything that comes our way. Studies show that each person has only a certain amount of energy for making decisions each day, and once that energy is depleted, we each tend to retreat to minimalist, low-risk responses, which for a buying de

Conversion 97

Conversion Click Rate Paid Search Agency Conversion Rate 97

Biznology

MARCH 16, 2012

Image via CrunchBase. In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new faces of search, Apple’s Siri, is in the headlines as well. Some of them read: Siri Lawsuit: Apple Being Sued for Misleading Siri Commercials.

Advertisements 104

Advertisements Advertising Ethics Google 104

Biznology

MARCH 15, 2012

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments.

Social Media 127

Social Media Media Wikipedia Small Business Marketing 127

Biznology

MARCH 14, 2012

Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?

Google 156

Google Allocation Business Wikipedia 156

Biznology

MARCH 13, 2012

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.

Social Media 166

Social Media Media Wikipedia Twitter 166

Biznology

MARCH 9, 2012

Image via Wikipedia. You’re probably thinking that I have lost my ability to turn a phrase. The traditional version of what I have stated in the headline is something along the lines of “What you don’t know can hurt you.” It’s cliched, but that is for the simple reason that it is true. If we don’t have certain piece of information, we could be injured, whether it is physically, emotionally, psychologically, or some other way.

Social Media 108

Social Media Media Wikipedia Work Management 108

Biznology

MARCH 8, 2012

Image via Wikipedia. “Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn’t tell us a thing about whether this company has cheaper auto insurance rates than any other one.

Wikipedia 93

Wikipedia Paid Search Agency Social Media Marketing 93

Biznology

MARCH 7, 2012

Image via Wikipedia. “What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still need to fill seats or beds or donation boxes. You might not want to call it marketing–call it whatever you want–but there is something that you need people to do so that your organization keeps going.

Class 101

Class Wikipedia Education Outreach 101

Biznology

MARCH 6, 2012

Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook.

Social Media 160

Social Media Media Lock-In Work Management 160

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. The answer may not seem obvious now, but it will be in a few years.

Peer-to-peer 118

Peer-to-peer Wikipedia Business Enterprise Management 118

Biznology

MARCH 1, 2012

Image via CrunchBase. One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. But that’s not the odd thing.

Conversion Rate 106

Conversion Rate Lead Scoring Lead Ranking Google 106

Biznology

MARCH 12, 2012

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing?

Landing Pages 121

Landing Pages PPC Paid Search Agency SEO 121

Biznology

MARCH 27, 2012

Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And, if you have additional questions, please pop them in the comments and I will address them in future “Answers” posts.

Google 167

Google Business Burn Rate Advertising Mediums 167

Biznology

MARCH 2, 2012

Image via CrunchBase. As marketers, we are always looking for some way to get a leg up on the competition. Whether it’s aggressively producing content to play the Google ranking game or looking to reach our customers with better engagement measures in social media or just plain buying advertising, it’s a tricky thing to balance. In that mix also is the consideration of being in front of the customer but not annoying the customer.

Facebook 93

Facebook Ads Mobile Advertising Social Media 93