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JANUARY 17, 2012 Being Pretty Isn’t Enough for Social Media Marketing
Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. Mind you, there are exceptions. Another exception is celebrity.
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JANUARY 23, 2012 Lights, camera, action: Video helps you stay in touch with customers
Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest. How about you?
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JANUARY 25, 2012 What Google’s “Panda” Ranking Algorithm Update Means to You
Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect ) for the Ticket Summit on the recent changes in search marketing. The attendees are ticket brokers an dpartner sthat move most of the seats for entertainment and sporting events in the U.S., so you can imagine that they have a fierce interest in search marketing. It fell to me to explain the dreaded Google Panda update of its search ranking algorithm. Dozens of human raters might visit the same site and Google averages their answers.
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JANUARY 11, 2012 Global Social Media Marketing
Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? Sure, Twitter is important here, but how about in China?
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JANUARY 4, 2012 Publishing is dying because marketers are the new publishers
Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. And even fewer are buying newspapers. get my news from the Web, and it is already free. fix-it book.
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JANUARY 3, 2012 Be a Big Fish in the Blogger Outreach Pond
Image via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always do both, right? Consider this your bush league experience. Like doing your time in the small clubs. Paying your dues.
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BIZNOLOGY The Social Media Isolationist
| TUESDAY, JANUARY 24, 2012
Image by marcusrg via Flickr. In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. They both mean that you don’t ever venture outside of your own four social media walls, but the first is welcoming and the other is dismissive. The Welcoming Pineapple. You host awesome dinner parties, right? Why would you ever want to leave your own social media home? MORE >>
BIZNOLOGY Don’t Let Your Social Media Hypothesis Dictate Your Conclusion
| TUESDAY, JANUARY 31, 2012
Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Are you rigorously collecting metrics and data to see if what you’re doing is resulting in sales conversions or extending your brand or are you relying on things you’ve learned from The Secret? Well, that’s just bad science, is what that is. Science is about testing. MORE >>
BIZNOLOGY Google tells you where to place your content
| MONDAY, JANUARY 30, 2012
Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah. And especially–don’t put important stuff “below the fold.” And I knew all of that. At least I thought I did. My friend Robin DeCato-McCarthy from Converseon alerted me to a new tool from Google that brings this home with shocking immediacy. Now, I knew this, I swear. That’s the point. But guess what? MORE >>
BIZNOLOGY How the Long Tail AdWords Approach Works for Blogger Outreach
| TUESDAY, JANUARY 10, 2012
Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. There will always be blogs that are out of your league and your target audience. MORE >>
BIZNOLOGY Be Realistic About SEO Campaign Results
| THURSDAY, JANUARY 26, 2012
Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Incorporating keywords throughout your website content and conducting link building activities isn’t going to guarantee any kind of overnight success. Any legitimate SEO will explain this to potential clients before starting a campaign. Going into it with unrealistic expectations is just a recipe for disaster. MORE >>
- Google’s “Search Plus Your World” Is Heavy Handed…So What? BIZNOLOGY | FRIDAY, JANUARY 27, 2012
- Life Without Yahoo! BIZNOLOGY | FRIDAY, JANUARY 20, 2012
- Digital Advertising that Fits Both Consumer and Marketer BIZNOLOGY | THURSDAY, JANUARY 19, 2012
- No more SEO worries for dynamic content? BIZNOLOGY | WEDNESDAY, JANUARY 18, 2012
- 1 Billion Facebook Users in 2012? Not So Fast BIZNOLOGY | FRIDAY, JANUARY 13, 2012
- Wikipedia and the wiki utopia, revisited BIZNOLOGY | MONDAY, JANUARY 16, 2012
- Can Google succeed at everything? BIZNOLOGY | THURSDAY, JANUARY 5, 2012
- 5 Steps to Online Marketing Success in 2012 BIZNOLOGY | THURSDAY, JANUARY 12, 2012
- Business or Pleasure: How do you use social media? BIZNOLOGY | MONDAY, JANUARY 9, 2012
- In Digital Marketing, Yesterday and Tomorrow Mean Nothing BIZNOLOGY | FRIDAY, JANUARY 6, 2012
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