December, 2011

Biznology

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it.

B to B 146
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Christmas is a perfect time to create havoc online

Biznology

Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or a bee in your bonnet, and want to get sweet, sweet revenge, a once-a-year opportunity is upon you … Christmas!

Wikipedia 148
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Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. For example, let’s take a look at how the company website FAQ page can be turned into something much more. Depending on the nature of the business or industry, an FAQ page can be very beneficial.

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Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. For example, let’s take a look at how the company website FAQ page can be turned into something much more. Depending on the nature of the business or industry, an FAQ page can be very beneficial.

FAQ 114
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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. At the same time, that growth could come to an abrupt halt. Search is in big trouble, under pressure from a variety of sources.

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We don’t need a social media ROI model

Biznology

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always waste half of our marketing budget, we just don’t know which half. The fact that we are still witnessing the infancy of social technologies leads us to this situation where the ground we’re standing on keeps moving and changing all the time, and very few have been abl

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Does your marketing have “readability”?

Biznology

Image via Wikipedia. I don’t know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturer have in entering the home. They need the robots to behave differently so that people know how to interact with robots. For example, if a robot needs to open a door, it moves to the door and then must scan the door to locate the doorknob, identify the kind of doorknob, and then begin moving its robotic arm to open the door.

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