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NOVEMBER 29, 2011 The art of writing the perfect blogger pitch
Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. Chris.
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NOVEMBER 15, 2011 How to set up your Google+ Brand Page right
Image via CrunchBase. Last week, I wrote Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). Not Not everyone thinks G+ for Business is all that exciting, including other folks on this blog (I’m looking at you Mike and Frank !), So, how do you swap?
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NOVEMBER 1, 2011 Google Plus was born prematurely and you should take advantage
There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This This is now becoming old news but it explains everything. remember adding Vin Diesel to my circles.
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NOVEMBER 8, 2011 Maximize your SEO benefit on Google+ in 8 simple steps
Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. These tips ares simple, but some are easy to overlook. And quality rules.
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NOVEMBER 23, 2011 Bean counters and Innovators: Facing off on social media ROI
Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. John T.
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NOVEMBER 14, 2011 Google+ for Business doesn’t have a lot of pluses
Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. Now, you should do that. Perhaps. Huddles.
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BIZNOLOGY Amplify your good message with GaggleAmp
| TUESDAY, NOVEMBER 22, 2011
In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. The link popped off to a company called GaggleAMP. joined up. One of the options is called AutoAMP which allows me to set up my Facebook , Twitter, and LinkedIn accounts so that anything that Shel Holtz allows to feed into his Gaggle would pass through into my Twitter, Facebook, and LinkedIn streams, unfettered. set it up. And I like what I see. MORE >>
BIZNOLOGY Google’s new strategy: We do everything
| WEDNESDAY, NOVEMBER 2, 2011
Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. But with Larry Page now at the helm, I believe that we have enough evidence that Google’s strategy is changing. Facebook. Not sure if you noticed, but there’s this thing called Google+. Adobe. MORE >>
BIZNOLOGY Testing for B-to-B Marketers: How hard is it?
| WEDNESDAY, NOVEMBER 30, 2011
Image via Wikipedia. to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to call it laziness may not be entirely fair. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. If you’re selling specialized machine tools, you’re lucky if you have 10,000 potential customers worldwide. . work with a company that offers employee benefits programs, and markets to HR professionals. MORE >>
BIZNOLOGY Are Daily Deals Sites a Good Deal for Your Business?
| MONDAY, NOVEMBER 28, 2011
Image by Getty Images via @daylife. Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” ” And certainly, judging by what’s happened to Groupon’s stock price since its IPO a few weeks back, the bloom is off the rose. But But does that mean that daily deals are DOA? I doubt it. However, instead of making predictions, here’s a framework you can use to make sure daily deals sites are a good deal for you. The theory behind daily deals sites is rather simple. MORE >>
BIZNOLOGY Content Is the Foundation of a Good Link Building Strategy
| MONDAY, NOVEMBER 21, 2011
Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Once a site has been optimized properly, the next part is link building. Relevant, inbound links pointing to a website establish search engine trust. In order to find SEO success long term, it’s important to build these links in a variety of ways. It also leaves you more vulnerable to search engine algorithm updates. MORE >>
- What text analytics do you need for social listening? BIZNOLOGY | THURSDAY, NOVEMBER 10, 2011
- Mr. Executive: What Are You Really Saying About Internet Marketing? BIZNOLOGY | FRIDAY, NOVEMBER 18, 2011
- Book Review of Ruth Stevens’ Maximizing Lead Generation BIZNOLOGY | THURSDAY, NOVEMBER 17, 2011
- Organizational Social Media for Financial Services BIZNOLOGY | WEDNESDAY, NOVEMBER 16, 2011
- Streamlining Efficiencies: Pushing Without Losing Innovation BIZNOLOGY | MONDAY, NOVEMBER 7, 2011
- Google+? No, Google Place BIZNOLOGY | FRIDAY, NOVEMBER 11, 2011
- Internet Industry Assumptions Can Be Dangerous for SMB’s BIZNOLOGY | FRIDAY, NOVEMBER 4, 2011
- Google giveth and taketh away search metrics BIZNOLOGY | WEDNESDAY, NOVEMBER 9, 2011
- I am thankful for the Internet industry BIZNOLOGY | FRIDAY, NOVEMBER 25, 2011
- Is there still room for new social networks? BIZNOLOGY | THURSDAY, NOVEMBER 3, 2011
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