November, 2011

Biznology

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How to set up your Google+ Brand Page right

Biznology

Image via CrunchBase. Last week, I wrote  Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post   (because all of the advice still applies). Not So, in this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. These tips ares simple, but some are easy to overlook. And quality rules.

Google Plus was born prematurely and you should take advantage

Biznology

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple:  Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This This is now becoming old news but it explains everything. remember adding Vin Diesel to my circles.

The art of writing the perfect blogger pitch

Biznology

Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. Chris.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Book Review of Ruth Stevens’ Maximizing Lead Generation

Biznology

Image by shutterhacks via Flickr. like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation ,  for tips–and I found them. Her voice comes through when you read this book, which you’ll enjoy, but it is the content that matters.

Are Daily Deals Sites a Good Deal for Your Business?

Biznology

Image by Getty Images via @daylife. Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” ” And certainly, judging by what’s happened to Groupon’s stock price since its IPO a few weeks back, the bloom is off the rose. But But does that mean that daily deals are DOA? I doubt it. However, instead of making predictions, here’s a framework you can use to make sure daily deals sites are a good deal for you. The theory behind daily deals sites is rather simple.

Bean counters and Innovators: Facing off on social media ROI

Biznology

Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. John T.

Is there still room for new social networks?

Biznology

Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations. like Huddles and lots of other features, too. Congress.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Google’s new strategy: We do everything

Biznology

Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. But with Larry Page now at the helm, I believe that we have enough evidence that Google’s strategy is changing. Facebook. Not sure if you noticed, but there’s this thing called Google+. Adobe.

Streamlining Efficiencies: Pushing Without Losing Innovation

Biznology

Image via CrunchBase. My last post, about Steve Jobs’ passing , seems to have put me in mind of how innovation happens. One of Jobs’ secrets was that he always kept pushing innovation, even though Apple was growing larger and larger. If If you’ve started to see significant growth in your small business, you’re likely realizing that success is a mixed blessing.

Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Image via Wikipedia. read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and less as we move toward an app centric world. My guess is that while you may not have taken note, you’re doing less and less in search engines and more and more in answer engines. find myself using apps to get info.

SMB 12

Mr. Executive: What Are You Really Saying About Internet Marketing?

Biznology

Image by Getty Images via @daylife. Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What What I find fascinating is the resistance that many VPs, EVPs and C-level types put up with regard to them actually learning something about the Internet space. Typical responses when talking about their own level of education in this mission critical space include. I don’t have the time. I don’t need to know it since I have people to do that for us. How much or how little?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Google+ for Business doesn’t have a lot of pluses

Biznology

Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. Now, you should do that. Perhaps. Huddles.

I am thankful for the Internet industry

Biznology

Image via Wikipedia. I don’t usually go with obvious themes but today I will. It’s about time because, looking back, looking around, and looking forward, I have a lot to be thankful for. I won’t go into the personal details other than to say I am blessed with a great faith, a great wife, kids, extended family, network of friends and more. shudder at the thought. Thanks, Mike.

Content Is the Foundation of a Good Link Building Strategy

Biznology

Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Once a site has been optimized properly, the next part is link building. Search Marketing Content marketing link building

Google+? No, Google Place

Biznology

Image via CrunchBase. Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice of a tool that has been out in the wild for a couple of days. guess that’s like a year in Internet time because the “expert” advice is flying around like a “you-know-what” storm. As a result, I am taking my usual position of the Internet and social media marketing contrarian. So what’s my take on Google+ business pages? Go ahead and knock yourself out. Go get one.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Organizational Social Media for Financial Services

Biznology

Image by Sean MacEntee via Flickr. Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. ” . How do you get the social expertise on board?

What text analytics do you need for social listening?

Biznology

Image by Johan Larsson via Flickr. Most of you know that I serve as Chief Strategist for Converseon , who offers social media listening services, among many other consulting and activation services. Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. If so, you have come to the right place. Dr. Philip Resnik (Converseon’s Lead Scientist) and I co-authored a white paper that Converseon released yesterday that tackles social media and text analytics.

Google giveth and taketh away search metrics

Biznology

Image via CrunchBase. Lots of folks are aware of how much tumult exists in digital marketing techniques.  We know that there is a new social media opportunity every day, that now mobile is “an imperative” (finally), and that even in venerable search marketing, nothing ever stands still. Just look at all the changes in local search over the last few years as evidence. But something that is sometimes overlooked is how frequently search marketers must adjust their tools to cope with changes that have nothing to do with the way users experience search.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. Populate Slideshare. Do it. 2. Spice up a blog post. Make an eBook.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” And 73% of U.S. Oh yeah.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His His company’s IPO assured that he has the financial resources to fund his dreams and passions for the rest of his life. And a particular passion is education. What are your thoughts?

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns. He tells you WHY they excelled, and WHAT the results were.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

How to create social media metrics that matter

grow - Practical Marketing Solutions

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work! By Steve Goldner, Contributing {grow} Columnist. So how do you even go about this?  Don’t “Post” –  Publish.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on. Same Old Song and Dance.

Media 101

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York.  In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.  In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react? Are they truly open to the idea of customer dialogue?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in sales and marketing before Facebook … before email … even before computers. Robert Cialdini.

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