Image by atduskgreg via Flickr. What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. In fact, after you are done reading this you may want to check them out for a real professional’s take on this subject! :-). As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. Don’t get me wrong here. It’s simply not necessary. Is it easy? MORE >>

Image via Wikipedia. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ ″ would look like. Even though that question sounds now as outdated as an X-Files re-run episode, the quest for “what’s next?” ” is always in our minds. I’m no better prognosticator than anybody else, but my best answer would be: look at where the inefficiencies are. In no way that’s a good indicator of what 2012 or 2013 will look like. Some inefficiencies may take decades to be properly addressed. Capturing. MORE >>

Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Back in the day, website owners would cram lots of keywords into the meta title, description, and keyword tags in the code and get noticed by the search engines. Now it’s not so easy. In fact, stuffing keywords anywhere can get you penalized. The search engines don’t pay all that much attention to meta data now. So this raises the question, does meta data even matter anymore? The answer is, yes it does. MORE >>

Image by Kerri-Jo via Flickr. You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old. Speaking of old, I hate to admit that I know this song, but it’s more because I was a big Bugs Bunny fan growing up rather than me simply being old enough to know the tune and the words to “The Old Gray Mare.” ” But I do know the song, and it’s got me to thinking lately. The old gray mare, she ain’t what she used to be, Many long years ago. MORE >>

Image via CrunchBase. talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don’t know what to say at all–even that they have nothing to say. All these fears are real and you might be experiencing some of them yourself, but you don’t need to. I’d like to convince you that you really do know what to say in social media. was no exception. MORE >>