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| Page 1 of 1 | Previous | Next | BIZNOLOGY SEPTEMBER 20, 2011  How NOT to pitch a blogger Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Now, Marketing Conversation gets loads of pitches as well. It is sort of like dating. | BIZNOLOGY SEPTEMBER 13, 2011  Blogger outreach is scary Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today. | | | | | |
| BIZNOLOGY SEPTEMBER 29, 2011 5 Things You Must Have Before Starting an SEO Campaign Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor. While many companies start out with the best of intentions, they are quick to throw in the towel when they don’t see results as fast as they would like to. Slow and steady wins the SEO race. | BIZNOLOGY SEPTEMBER 27, 2011  How to pitch a blogger Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? First off, we see if we already know anyone. Who is spitting mad? God bless her. | BIZNOLOGY SEPTEMBER 15, 2011  What does “Do It Wrong Quickly” really mean? Image via Wikipedia. was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do. If you haven’t read my book (I assume that’s most of you), you might not be seduced by the idea of doing anything wrong. But that’s not me. I swear.). | BIZNOLOGY SEPTEMBER 12, 2011 Social Media Across the Organization I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can use social media, not just for marketing, but across their entire organization. We focus a lot on using social media for marketing and public relations (as well we should), but we should also be thinking about how to improve other functions in our organizations, such as product development, customer service, and more. You can download my slides on Social Media Across the Organization and check it out yourself. | | | | | | | |
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BIZNOLOGY | WEDNESDAY, SEPTEMBER 28, 2011  Untangled Web: Why White Hat SEO Is the Way for You
Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked. But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time. I gave a Webinar yesterday that shows you how to start practicing “white hat SEO” to lead to your success. MORE >> -
BIZNOLOGY | WEDNESDAY, SEPTEMBER 21, 2011  Answering the tough questions about social media
Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is Is anyone making any money on this? Are Are we going to make any money? What’s What’s the ROI for this social stuff? When When are we going to see some results? And And my personal favorite: What’s in it for me ? How does this make me look good to my boss (or shareholders, board of directors, core customers, etc.). Now, Now, don’t get me wrong. These are great questions. They’re just not the right questions to start with. Or drive increased sales? MORE >> -
BIZNOLOGY | MONDAY, SEPTEMBER 19, 2011  How do you break into SEO?
Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don’t, because it isn’t that easy. Some people readily accept that it isn’t that easy. MORE >> -
BIZNOLOGY | FRIDAY, SEPTEMBER 2, 2011  Book review of Marshall Sponder’s Social Media Analytics
Image by mima_flickr via Flickr. If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. And the book is a surprise (a good one) in other ways, too. So, if you are looking for a critical review, look elsewhere. highly recommend it. MORE >> -
BIZNOLOGY | THURSDAY, SEPTEMBER 22, 2011  How important is Google+
Image by Bruce Clay, Inc via Flickr. Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies. mean, a big announcement for Google would be an acquisition–not just any old acquisition, but a big one such as Motorola. Or they invented a new browser (been there). Or a new operating system (done that). No, this was a little bitty announcement that everyone can now sign up for Google+, it’s social network. its Facebook killer. ” But it’s not enough for me. need more. ” Internet Marketin MORE >>
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