September, 2011

Biznology

Trending Sources

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today.

How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Now, Marketing Conversation gets loads of pitches as well.  It is sort of like dating.

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? Who is spitting mad? Who needs more information?  Time is of the essence. 

Is digital marketing innovation too fast for its own good?

Biznology

Image by hdzimmermann via Flickr. Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet speed happens at a fast and furious pace that is difficult for anyone to keep pace with. So what is a professional marketer to do? It’s ahead of its time. Wouldn’t that be interesting?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

For ranking algorithms, AdAge is no Google

Biznology

Image by dpstyles™ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age  (“AdAge” to the in crowd). And when your algorithm loses that trust, things can shift in a hurry.

Book review of Marshall Sponder’s Social Media Analytics

Biznology

Image by mima_flickr via Flickr. If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. And the book is a surprise (a good one) in other ways, too. So, if you are looking for a critical review, look elsewhere.

The New Facebook: I Get It and I Don’t

Biznology

Image via Wikipedia. In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. We are being told that the focus is no longer on acquiring users. They currently sit at 800 million and the next time we hear anything about the total number of users the word will have the first letter of “b”. It’s a bunch of changes in a very short period.

Answering the tough questions about social media

Biznology

Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is Is anyone making any money on this? Are Are we going to make any money? What’s What’s the ROI for this social stuff? When When are we going to see some results? And And my personal favorite: What’s in it for me ? Now, don’t get me wrong.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Simple Works Well in SEO

Biznology

Image by Niels Linneberg via Flickr. Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about it) wants to hear so we, as an industry, often go right along with the charade and talk like it’s something you can do in your spare time.

“Unemployed Need Not Apply” is dumb

Biznology

Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the increasing number of employment ads that make it clear that all applicants must currently have a job. In other words, if you are unemployed, don’t even bother applying. Dumb for you.

5 Things You Must Have Before Starting an SEO Campaign

Biznology

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor. While many companies start out with the best of intentions, they are quick to throw in the towel when they don’t see results as fast as they would like to. Slow and steady wins the SEO race.

Hey Internet Industry! Enough Already!

Biznology

Image via CrunchBase. Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. In In case lost your scorecard, here’s a recap: OUT – Michael Arrington of TechCrunch – The TechCrunch founder (and start-up maker or breaker) recently sold his platform to AriannaOL. He pushed just far enough to get officially fired. Don’t worry, he’ll land on his feet, as will the top end of the TC editorial crowd. back to relevance. Irreverent?

Why Zagat might be a smarter purchase for Google than Yelp

Biznology

Image via CrunchBase. By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant. Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Do you know how to calculate your conversion rate?

Biznology

Image by Matthias17 via Flickr. I had a great time yesterday delivering the keynote at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Every hand went down. Why is this so? Get an account or install the software.

Measuring ROI in Social and Mobile Marketing

Biznology

Image via Wikipedia. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. The answer is one that not too many people talk about, but it is common to any kind of direct marketing activity.

How important is Google+

Biznology

Image by Bruce Clay, Inc via Flickr. Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies. mean, a big announcement for Google would be an acquisition–not just any old acquisition, but a big one such as Motorola. Or they invented a new browser (been there). its Facebook killer. ” Internet Marketing

How do you break into SEO?

Biznology

Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. In fact many folks ask a longer question.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to be on social media while on vacation

Biznology

Image via CrunchBase. When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad that ran for years for a rug cleaner. My aging memory is a bit dim on the details, but I remember the ad consisting of a series of quick cuts of women out and about doing fun things, each one saying, “I am shampooing my rug right now.&# They accomplished this magic by spraying their rug with the rug cleaner and then leaving the house so they could come back and vacuum it up to find a clean rug.

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

Price 155

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at  Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development. Never has. Never will. Now, for a different perspective. Even me. Right?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. These are all real Twitter bios … @MichaelACaruso. I’ve learned I don’t know anything. 

The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. Look through the success stories in your blog reader. Coca-Cola. And of course the ever-present Zappos. Is anybody paying attention to the little guys?

The Death of Internet Marketing and the Rise of Social SEO

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Gone are the days when bloated claims could pass as truth and lies went unpunished. Now is the time of social SEO. Then Came SEO.

Can you make money managing social media?

grow - Practical Marketing Solutions

Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” ” Of the course the purists will contend that everybody should do their own social media because of the “authenticity” value.  Overseas.

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. TopazPartners.com. Just be skeptical.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The New 4 P’s of Marketing

It's All About Revenue

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. It’s our attempt to spice up the stodgy principles of marketing. Here are the 4 New P’s of Marketing you’ll see throughout the syllabus. 1. Personality. Physics.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s all about the conversation. Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  The goal of any organization is to increase shareholder value … a.k.a. make money. Even non-profits. In the beginning, there was conversation. The conversation was always there.

Cost 97

Content Marketing As A Process: Three Rules Before Starting

Conversionation

Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.