Biznology
NOVEMBER 30, 2010
Image via Wikipedia. Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this morning. Normally, I find train rides quite restful--I prefer the "quiet car," but there was none on this trip. I spent the entire trip listening to an elderly man and his wife argue about absolutely everything you can imagine.
Biznology
NOVEMBER 30, 2010
Image via Wikipedia. I'm old enough to remember when all you needed to do to persuade an executive about an issue was to show him some data in a spreadsheet. "The computer is always right," they thought, so they went along with whatever you presented. (OK, I am older than dirt.) Now people quickly started to realize that you could manipulate a spreadsheet in a million ways to make the calculations come out your way, but there is still plenty of magical thinking going on, where we believe whateve
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Biznology
NOVEMBER 29, 2010
Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren't mobile , we are still seeing tremendous increases in usage. And some businesses benefit from that mobile usage more than others. Just when you have started to adjust to people searching from their phones, I am here to ask you to get your heads around people searching from their cars.
Biznology
NOVEMBER 23, 2010
Image by oooh.oooh via Flickr. by Tim Peter. So, you're trying to finish up your budget for next year and, just like last year, you're trying to get funding for much-needed SEO work on your site. For whatever reason, you've never been able to persuade your CEO of the importance of organic search. Oh, he says that he gets it, but it never seems to make the cut when the final budgets are approved.
Biznology
NOVEMBER 23, 2010
Image via Wikipedia. It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It caused quite a stir, for about ten minutes, and then everyone moved on. We went back to asking what Google will do next and we are missing the big picture. It's not about what the search engines announce they are doing.
Biznology
NOVEMBER 21, 2010
Image by Tamar Weinberg via Flickr. You probably don't think much about whether you enter singular or plural versions of your keywords into the search box, but we're starting to see reasons why search marketers should care what searchers do. In the old days, both forms of keywords usually yielded the same search results, but not any more. The results are still similar, but if it's your site that gets booted from one of those variations, you need to care about why that is happening and what you c
Biznology
NOVEMBER 19, 2010
Image by renaissancechambara via Flickr. by Frank Reed. As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP, YellowBook, Merchant Circle, InsiderPages etc, etc., etc.—the list goes on and on. As with anything in life, if there are a lot of options, you are either happy for the choices or confused and frustrated by too many options.
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