Specialization is Scary but Required for Digital Marketing
Biznology
MAY 3, 2012
Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And differentiation online often requires specializing–not just extolling how your product is different and better, but actually choosing particular uses, particular market segments, and just plain smaller markets than you tried
134 
Let's personalize your content