Do tricky marketing claims really help you as a marketer?
Biznology
MARCH 8, 2012
Image via Wikipedia. “Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn’t tell us a thing about whether this company has cheaper auto insurance rates than any other one.
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