Wed.Mar 07, 2012

Biznology

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Are you too high-class for marketing?

Biznology

Image via Wikipedia. “What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still need to fill seats or beds or donation boxes. You might not want to call it marketing–call it whatever you want–but there is something that you need people to do so that your organization keeps going.

Class 101