Answering the tough questions about social media
Biznology
SEPTEMBER 21, 2011
Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff? When are we going to see some results? And my personal favorite: What’s in it for me ? How does this make me look good to my boss (or shareholders, board of directors, core customers, etc.).
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