Thu.Sep 01, 2011

Biznology

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How to be on social media while on vacation

Biznology

Image via CrunchBase. When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad that ran for years for a rug cleaner. My aging memory is a bit dim on the details, but I remember the ad consisting of a series of quick cuts of women out and about doing fun things, each one saying, “I am shampooing my rug right now.&# They accomplished this magic by spraying their rug with the rug cleaner and then leaving the house so they could come back and vacuum it up to find a clean rug.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

The 8 Most Common Sales Mistakes

B2B Marketing Insider

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Additionally, my colleague in Inside Sales,  Robert Krekstein  contributed this post recently on Lead Nurturing.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. hope you will join me. Content Content Curation content marketing jessica northey

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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grow - Practical Marketing Solutions

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Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. “The next generation of these leaders will be something in social, mobile and local,&# he said.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? didn’t come back thinking how great it was to take a break from Twitter.

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

WindMill Networking

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off. Start small. Not true.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.    Buyer behavior and expectations are changing indeed. 

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

B2B Lead Generation Blog

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. CDT, noon EDT. View and download slides via slideshare. Want to jump ahead to key points fast?

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. mail List Hygiene. Check any rented list against your house list.

5 Vanity Metrics to Stop Measuring (And Better Alternatives)

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. The problem is, some metrics are more obvious than others. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Beware of vanity metrics.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

6 Ways to Use LinkedIn for Lead Generation

Hubspot

Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. The following, which is an adapted excerpt from the free ebook , explains 6 primary ways business marketers can use LinkedIn to generate leads. and a lead!

Maximizing Lead Generation

Jill Konrath's Fresh Sales Strategies Blog

When I read Maximizing Lead Generation: The Complete Guide for B2B Marketers , I knew I had to share it with you. In my opinion, it's the missing link for companies who know they need to do something differently, but don't know where to start. She consults on customer acquisition and retention, and teaches at Columbia Business School. JILL: Ruth, what was the impetus for writing this book?

September Experiment: Analyzing QR code strategy and value

Ad Your Comment Here

I’ll be running a QR code experiment through the month of September, hopefully to identify some of the gaps in strategy that may be a bigger issue than adoption when it comes to QR use. More details over at Today and Tomorrow ! Mobile Modern Business social media digital marketing marketing strategy QR code

Best Ways to Market Locally: Facebook vs Foursquare vs Groupon

Sazbean

This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband , mobile phones, and the latest in internet provider news and information. Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Facebook. concept of their social interaction. Foursquare. Groupon.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

SiteTrail: A New Tool for Web Site Analytics and Competitive Research

Marketri

I’m on a constant quest to find new marketing tools that can help make everyday life just a little bit easier, whether it’s for me, for Marketri, or our clients. It can be almost overwhelming to see the number of tools available to understand and apply, so it takes a pretty useful tool to catch my eye (not to mention it should be affordable and easy to use too!).

Nine Great B2B Links for Labour Day that Have Nothing to do with Golf

B2B Marketing Unplugged

On the Thursday before Labour Day, good marketers across Canada and the United States are thinking  just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe on a dock or a beach. Certainly, you’ll want a drink in hand. . Insights from the Brink of Madness. He also writes letters to chewing gum.  . Time-Limited Way to Look Organized. You are probably feeling the tug of that black hole known as 2012 planning.  Nerds Can be Snarky Too. Genius.   . Really.

Find New Customers announces – Marketing Grading Service

Fearless Competitor

B2B Lead Generation | Marketing Grading Service. If you were to present your current company’s marketing operations as a case study in an. Business Professors at Notre Dame. MBA marketing program, what grade would you get? Would you get an A or more like another mid- sized software company – a C-? Now you can find out – and it-s totally free. Then we assign you a letter grade.

SiteTrail: A New Tool for Web Site Analytics and Competitive.

Marketri

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Benioff’s keynotes are eagerly anticipated because it’s most often the moment he delivers big news, announces new features, unveils acquisitions…in short, break news. Share email.

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76% of Businesses Use Email for Event Marketing [New Data]

Hubspot

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). ” The results revealed that: On average, businesses use 5.5 Connect with HubSpot

Dreamforce: Buyer Behavior Marketing in a Social World #DF11

It's All About Revenue

by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. You know this. But do you know what to do with this knowledge. Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world.

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10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

10 Signs You're Failing at Marketing Automation

Hubspot

All too often, marketing departments get caught in the marketing weeds. Marketing automation is supposed to help untangle you from the weeds by relieving you of tedious and mundane analytical and marketing tasks. Here are 10 signs that you are failing at marketing automation. If you read one of these and say, “Hey, that’s me,” don't worry -- it’s not a bad thing.

Jerry Lewis' Social Media Legacy

Manhattan Marketing Maven

Along with the French, but unlike the current MDA Board, I love Jerry Lewis, not only because he’s an incredible comic but because he is the original social media marketer.   Consider these four important legacy lessons.   Create Own-able, Original Content. Jerry has consistently used original content to claim significant year-round mind space and to drive a singular and differentiated brand message.  There are thousands of charities and thousands of celebrity do-gooders, but there’s only one Jerry Lewis and his kids. Make a Personal Connection. We all genuinely know Jerry.

PRSA T3PR Conference at a Discounted Rate

WriteSpark

The Public Relations Society of America sent this special offer for the PRSA Technology Section’s upcoming annual T3PR Technology Section conference, which will be held in New York on September 16. . Attendees can use the registration code TECHSEPT11 to get a discounted member rate. This represents a $160.00 T3PR Technology Section Conference Date: Friday, September 16, 2011 Time: 8:30 a.m.

3 Reasons You Didn't Pass That Sales Lead

Sales Prospecting Perspectives

I’ve always said that cold calling is like trying to pick someone up that is way better looking than you. You have to put yourself out there, be prepared for a lot of rejection and when you get an opportunity, you had damn well better have a good rap or else you’re going to miss out. The same thing applies to your calling efforts. They are the 10 that gets approached a million times a day and you are the 5 that they shoot down because you’re “like the rest of them” Let’s look at some of the more common mistakes. Holy crap he/she is talking to me!

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Is Your Social Business Prepared? Readiness Levels Vary Amongst Organizations.

Sazbean

For further proof that “social business&# is coming of age, Altimeter recently conducted some research (both quantitative and qualitative) of enterprise grade organizations (1000 or more employees). The report focuses on readiness for crisis scenarios, but includes several best practices and findings which illustrate how organizations need to structure themselves for social business. Below is a breakdown of a few findings which stood out to me (noted in italics) , along with some thoughts as to what this could potentially mean for you and your organization:  -. News & Notes