Thu.Sep 01, 2011


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How to be on social media while on vacation


Image via CrunchBase. When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad that ran for years for a rug cleaner. My aging memory is a bit dim on the details, but I remember the ad consisting of a series of quick cuts of women out and about doing fun things, each one saying, “I am shampooing my rug right now.&# They accomplished this magic by spraying their rug with the rug cleaner and then leaving the house so they could come back and vacuum it up to find a clean rug.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. ie “LOVE this post! …&# or “+100 RT …&# ). The rules are at best guidelines, and nobody is requiring you to share mediocre content.

The 8 Most Common Sales Mistakes

B2B Marketing Insider

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Additionally, my colleague in Inside Sales, Robert Krekstein contributed this post recently on Lead Nurturing.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. I hope you will join me. Content Content Curation content marketing jessica northey

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

9 Email Marketing Best Practices to Generate More Leads


This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. Some of the information I’ve collected is about cutting-edge tools like Heroku, Radian6, and Chatter. 9 Email Marketing Best Practices for Lead Gen.

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. “The next generation of these leaders will be something in social, mobile and local,&# he said.

Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.    Buyer behavior and expectations are changing indeed. 

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

WindMill Networking

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off. Start small. Not true.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene. Check any rented list against your house list.

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5 Vanity Metrics to Stop Measuring (And Better Alternatives)


There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. The problem is, some metrics are more obvious than others. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Beware of vanity metrics.

6 Ways to Use LinkedIn for Lead Generation


Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. The following, which is an adapted excerpt from the free ebook , explains 6 primary ways business marketers can use LinkedIn to generate leads. and a lead!

September Experiment: Analyzing QR code strategy and value

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I’ll be running a QR code experiment through the month of September, hopefully to identify some of the gaps in strategy that may be a bigger issue than adoption when it comes to QR use. More details over at Today and Tomorrow ! Mobile Modern Business social media digital marketing marketing strategy QR code

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Best Ways to Market Locally: Facebook vs Foursquare vs Groupon


This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband , mobile phones, and the latest in internet provider news and information. Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Facebook. concept of their social interaction. Foursquare. Groupon.

Nine Great B2B Links for Labour Day that Have Nothing to do with Golf

B2B Marketing Unplugged

On the Thursday before Labour Day, good marketers across Canada and the United States are thinking just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe on a dock or a beach. Certainly, you’ll want a drink in hand. . Insights from the Brink of Madness. Matthew Inman is a strange, strange man whose alter ego, The Oatmeal , has much to say about cats in the workplace, food, smartphones and, grammar. He also writes letters to chewing gum. . Really.

Find New Customers announces – Marketing Grading Service

Fearless Competitor

B2B Lead Generation | Marketing Grading Service. If you were to present your current company’s marketing operations as a case study in an. Business Professors at Notre Dame. MBA marketing program, what grade would you get? Would you get an A or more like another mid- sized software company – a C-? Now you can find out – and it-s totally free. Then we assign you a letter grade.

SiteTrail: A New Tool for Web Site Analytics and Competitive Research


I’m on a constant quest to find new marketing tools that can help make everyday life just a little bit easier, whether it’s for me, for Marketri, or our clients. It can be almost overwhelming to see the number of tools available to understand and apply, so it takes a pretty useful tool to catch my eye (not to mention it should be affordable and easy to use too!).

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Maximizing Lead Generation

Jill Konrath's Fresh Sales Strategies Blog

When I read Maximizing Lead Generation: The Complete Guide for B2B Marketers , I knew I had to share it with you. In my opinion, it's the missing link for companies who know they need to do something differently, but don't know where to start. She consults on customer acquisition and retention, and teaches at Columbia Business School. JILL: Ruth, what was the impetus for writing this book?

SiteTrail: A New Tool for Web Site Analytics and Competitive.


Jerry Lewis' Social Media Legacy

Manhattan Marketing Maven

Along with the French, but unlike the current MDA Board, I love Jerry Lewis, not only because he’s an incredible comic but because he is the original social media marketer.   Consider these four important legacy lessons.   Create Own-able, Original Content. Jerry has consistently used original content to claim significant year-round mind space and to drive a singular and differentiated brand message.  There are thousands of charities and thousands of celebrity do-gooders, but there’s only one Jerry Lewis and his kids. Make a Personal Connection. We all genuinely know Jerry.

Dreamforce 2011: Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for:’s CEO and Chairman Marc Benioff ‘s keynote addresses. Benioff’s keynotes are eagerly anticipated because it’s most often the moment he delivers big news, announces new features, unveils acquisitions…in short, break news. Share email.


A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Dreamforce: Buyer Behavior Marketing in a Social World #DF11

It's All About Revenue

by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. You know this. But do you know what to do with this knowledge. Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world.

10 Signs You're Failing at Marketing Automation


All too often, marketing departments get caught in the marketing weeds. Marketing automation is supposed to help untangle you from the weeds by relieving you of tedious and mundane analytical and marketing tasks. Here are 10 signs that you are failing at marketing automation. If you read one of these and say, “Hey, that’s me,” don't worry -- it’s not a bad thing.

PRSA T3PR Conference at a Discounted Rate


The Public Relations Society of America sent this special offer for the PRSA Technology Section’s upcoming annual T3PR Technology Section conference, which will be held in New York on September 16. . Attendees can use the registration code TECHSEPT11 to get a discounted member rate. This represents a $160.00 T3PR Technology Section Conference Date: Friday, September 16, 2011 Time: 8:30 a.m.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

76% of Businesses Use Email for Event Marketing [New Data]


HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). ” The results revealed that: On average, businesses use 5.5 Connect with HubSpot

3 Reasons You Didn't Pass That Sales Lead

Sales Prospecting Perspectives

I’ve always said that cold calling is like trying to pick someone up that is way better looking than you. You have to put yourself out there, be prepared for a lot of rejection and when you get an opportunity, you had damn well better have a good rap or else you’re going to miss out. The same thing applies to your calling efforts. They are the 10 that gets approached a million times a day and you are the 5 that they shoot down because you’re “like the rest of them” Let’s look at some of the more common mistakes. Holy crap he/she is talking to me!

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap

Media 2

Is Your Social Business Prepared? Readiness Levels Vary Amongst Organizations.


For further proof that “social business&# is coming of age, Altimeter recently conducted some research (both quantitative and qualitative) of enterprise grade organizations (1000 or more employees). The report focuses on readiness for crisis scenarios, but includes several best practices and findings which illustrate how organizations need to structure themselves for social business. Below is a breakdown of a few findings which stood out to me (noted in italics) , along with some thoughts as to what this could potentially mean for you and your organization: -. News & Notes

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Creating a Branded Foursquare Page

Client Bridge

Foursquare, a location-based social media application, has grown steadily and begun partnering with several major brands. Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. From Social Media Explorer, here are some tips for creating a Foursquare business page. Read the Guides Find the basic guide here. Use Images Images will draw attention to tips you include on the page and extend your brand.


Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

B2B Lead Generation Blog

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. CDT, noon EDT. View and download slides via slideshare. Want to jump ahead to key points fast?

VRM systems mean power to buyers, disruption for sellers

EMagine B2B Blog

It’s been happening for some time now: the Internet – initially slowly, but now with gathering speed – is shifting power to people, and away from institutions. In terms of commerce, this of course means shifting power to buyers, and away from sellers. It all started innocuously enough, with search engines that enable people to [.]. B2B Web Strategy Social Media

B2B Marketing Events Around The World - September 2011

B2B Ideas @ Work

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for September. September 11-14, 360 iDev Denver, CO: The first iOS developer event to be held by the developer community. Sources: Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.