Mon.Apr 11, 2011

Biznology

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Is your marketing more than just a good idea?

Biznology

Image by larry wfu via Flickr. I've been traveling an awful lot lately on many different airlines, and I've been given a close-up view of the travel industry. As you might expect, someone who travels as much as I do is told he has all sorts of status (gold, platinum, preferred, elite—you get the idea), but the truth is that what really makes me feel special is when marketing claims get paid off.

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