Sat.Oct 27, 2007 - Fri.Nov 02, 2007

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The Next Big Leap for Marketing Software

Customer Experience Matrix

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. Over all this is probably a good thing for their customers. But at some point, the competitive advantage of adding yet another capability probably approaches nil. If so, then what will be the next really important change in marketing systems?

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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How do Marketers Measure Online Marketing?

Anything Goes Marketing

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008.

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13 Awesome Javascript CSS Menus

JotForm

Every web designer tries to be creative when it comes to designing the main navigation of the website. Now we present you with 13 awesome Javascript CSS menus that will be very handy and easy to modify to suit your needs. Lets take a look at recent examples of these … 1) Sexy Sliding Menu –.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Two More Social Media Sites to Check Out

WebMarketCentral

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site? In this case, yes—Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share do

More Trending

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I have a new job. in viral marketing

Anything Goes Marketing

No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking! I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. My first task was adding that nice banner ad over there. Go ahead and give it a click.

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Independent Teradata Makes New Friends

Customer Experience Matrix

I had a product briefing from Teradata earlier this week after not talking for nearly two years. They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The new version has a revamped user interface and large number of minor refinements such as allowing multiple levels of control groups.

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Seven More Essential SEO Tools

WebMarketCentral

Optimizing your website for organic search is a matter of doing the right things, and doing those things right. Utilize SEO best practices , and use free online tools to track and improve your results. Here are a handful of tools that can help analyze and improve your efforts on both counts. First, you need to know how well you site ranks today across your list of key search phrases on the most popular search engines.

SEO 20
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Americans Hate Canadians

Anything Goes Marketing

I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it?? If you try and access TV show episodes like The Office , you get messages like this: "We're sorry, but the clip you requested is not available from your location".

Web 2.0 100
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.