Tue.Mar 27, 2012

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. Create credibility for your business.

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Inbound Marketing: Do You Have A Content Destination?

Marketing Insider Group

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. Because of this we have a history of producing static spec sheets, overview presentations, data sheets, brochures, feature lists, user manuals and. zzzzzzzzzz (snore).

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Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. What happens when a company tries to align with something new to them?

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Brainshark: Online and Mobile Video Presentation Tool. sap. Normal. sap. 2. 6. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. 1. 461. 2632. personal. 21. 6. 3087. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content.

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9 Ways to Increase Visibility for Your Best Blog Content

Hubspot

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next.". So what happens to that awesome blog post you published a few days ago once the next one comes along?

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Facebook Timeline: Get Your Favorite App Icon Kit

SnapApp

Download Your Free Favorite App Icon Kit ! More info below. With the upcoming Facebook Timeline deadline looming, SnapApp is taking steps to ensure you have what you need to successfully make the switch. For instance, Page Tabs are now called Favorite Apps and appear just under the Cover image. Check out this short video to see how easy it is to change your Favorite App settings: Obviously, it makes sense to have great images for your Favorite App thumbnails.

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Improve your “quality score” with Increased Impressions

EMagine B2B Blog

Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.].

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Answers to Your Google+ for Business Questions, Part 1

Biznology

Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And, if you have additional questions, please pop them in the comments and I will address them in future “Answers” posts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Adobe Experience Cloud Blog

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses.

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How Long Should Your Landing Page Forms Be?

Hubspot

Aaah, the elusive lead-capture form. Such a seemingly simple element of inbound marketing, yet also the subject of frequent debate, particularly when it comes to deciding just how many fields to include on that bad boy. How many is too many? How many just isn't enough? As marketers everywhere struggle to strike the right balance between requiring too much and too little information, many are left thinking, what's the magical form field sweet spot?

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How to Decide Between a Dedicated or Shared IP for Email Marketing

Hubspot

At last week's eM+C event , All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. If you’re weighing these two options, it can get a little confusing as one solution is not always better than the other for every business. Selecting the right solution for you depends on a variety of factors.