| || |
|Page 1 of 1 || Previous | Next |
| | BEYOND
AUGUST 21, 2009 Viral marketing: the pandemic is over
A decade or so ago, when email had reached critical global mass, we all realised that certain attachments had the power to propagate themselves. The video with the cat jumping out of the bush. The spoof Ferrari engine sound effect that ultimately spawned the Crazy Frog phenomenon. The endless forward-this-for-good-fortune-but-die-a-painful-death-if-you-don't emails. They (we) were right of course.
| | BEYOND
AUGUST 17, 2009 The 3 big social media questions
Sometimes, it’s good to return to the basics. have been looking for a way to distil the essence of social media marketing for B2B and, over the course of a number of conversations with clients, it has become clear that there are just 3 things a B2B organization needs if it is going to have a strong, useful presence on the social web. Just three.
| || || |
| | BEYOND
SEPTEMBER 4, 2009 A stronger, fitter brand in just 3 minutes?
Normal.dotm. Base One. false. 18 pt. 18 pt. false. false. false. Yes - your B2B brand can be stronger, fitter and altogether more gorgeous. And it takes just a few minutes. Allow me to explain and invite you all to join in an experiment. few weeks ago I wrote a blog post that postulated the three fundamental questions that a B2B company needed to answer if it was to succeed in social media.
| | BEYOND
APRIL 21, 2009 Who is the social media voice for your business?
You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Basically, the point of the research was to show that having a "live" person manning the chatroom, fielding enquiries from prospects, is a sound investment for 'big-ticket' B2B sales.
| | BEYOND
SEPTEMBER 29, 2009 Myth measurement: what you really need to know about your advertising
In the new era of accountability responsibility and state-authorised bonuses everyone is trying to measure everything. Most of the time, this is a justification of activity, inactivity, existence or jobs. But in the world of advertising, we need to be particularly careful what we measure. As the saying goes, we know that only half of our advertising is working - we just don't know which half.
| | BEYOND
SEPTEMBER 24, 2009 Listen and learn
One of the things I really love about my job is that I'm always learning - in particular about my clients, their responsibilities, their worries, their jobs and their businesses. especially love meeting new people working in businesses, industries, and markets where I know very little. This is a fantastically privileged position to be in. or at least that's what I thought I was doing.
| || || || |
BEYOND Brand guidelines not fit for purpose
| TUESDAY, SEPTEMBER 15, 2009
I've just been looking through two sets of brand guidelines, both for household-name b2b brands. They are nice, shiny, well produced documents. Look great in print. But I'm looking for guidance on how we use the brands for online projects we're planning. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment. And nope, there's nothing there. It's completely absent. It doesn't appear seem to have been considered at all. They aren't even that old - the last one was produced in 2008. MORE >>
BEYOND Powerful creative for a powerful issue
| MONDAY, SEPTEMBER 7, 2009
It's thought-provoking. It's insensitive. It's powerful. It's shocking. And that it has created a tidal wave of protest is an irony that's not lost on us. If you haven't seen the WWF (wildlife, not wrestling) ad that was created by DDB Brazil, see it below (quickly, before they take the link down). WWF 911 commercial by dalagelli. For the record, everyone responsible has been quick to apologise for it. And of course, a good piece of creative is one that's gets people talking, isn't it? What do you think? MORE >>
BEYOND Twitter, Common Decency and the Corinthian Spirit
| WEDNESDAY, APRIL 22, 2009
When the penalty kick rule was first introduced to English football in the late 1880s, it was greeted with horror by the Corinthians, the dominant team of the day. So engrained were principles of honour and decency in these ex-public schoolboys that they would not accept that an opponent might deliberately break the rules to gain an advantage. Their response was to refuse to score from a penalty on the grounds that it was ungentlemanly. Disadvantaged in this way, Corinthians began a decline as they struggled to compete against the more ruthless professional clubs that were emerging. MORE >>
BEYOND Where would we be in a world without marketing communications?
| MONDAY, MAY 11, 2009
If we stop and think about the trends we have seen, and continue to see, in how buyers find, investigate and choose potential suppliers the future isn't too bright for any of us. Marketing agencies and marketing professionals in general could well become extinct unless we adapt and evolve. The death of marketing communications as we know it may well be a pessimistic view of the future, or there again it could be the beginning of something new and exciting. But where could it all lead? MORE >>
BEYOND Is it social media or just multimedia?
| THURSDAY, MAY 14, 2009
As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'. Now don't get me wrong - using video is not to be discouraged as a medium, but unless you have true interaction you still have one-way communication. It's really little more than advertising messages delivered by a new and funky channel. MORE >>
- A new economic morality for b2b? BEYOND | SUNDAY, MAY 17, 2009
- Good old-fashioned direct mail + social media = wow! BEYOND | TUESDAY, MAY 19, 2009
- Let your people go: the great social media in the workplace debate BEYOND | WEDNESDAY, MAY 20, 2009
- The Biggest Cocktail Party In The World. BEYOND | TUESDAY, JUNE 2, 2009
- The silver lining of the B2B media buying cloud BEYOND | WEDNESDAY, JULY 1, 2009
- Capture the data. Release the goodwill. BEYOND | FRIDAY, JULY 3, 2009
- Twitter and B2B: don't be fooled by the silent majority BEYOND | THURSDAY, JULY 9, 2009
- A quick word about ideas BEYOND | TUESDAY, JULY 14, 2009
- Beyond: The Poems. Order now BEYOND | TUESDAY, JULY 21, 2009
- Turning the B2B world inside-out. Or is it outside-in? BEYOND | THURSDAY, JULY 23, 2009
- Spot the spammer BEYOND | MONDAY, JULY 27, 2009
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.