| | | B2BMarketingSmarts | | | | 48 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS JULY 18, 2011 14 ways B2B marketers can establish credibility. My short travel through the business blog world last Friday was most educational. First, on Jim’s Marketing Blog, I discovered Jim Connolly’s “Are you ready, willing and able? Then show me!&# It reminded me of an area I often lecture clients about but have never shared with my blog readers — the importance of building [.] 14 ways B2B marketers can establish credibility. is a post from: B2BMarketingSmarts. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages Testimonials | B2BMARKETINGSMARTS OCTOBER 17, 2011 5 B2B marketing ideas you can implement (almost) instantly. I’ve been delinquent in keeping up with my favorite blogs and staying up to date on today’s latest B2B marketing practices. Today I tried to catch up. All of the advice was very good — excellent, in fact — but it was also painful advice. That’s because, without exception, every post concerned big-picture B2B marketing [.] 5 B2B marketing ideas you can implement (almost) instantly. is a post from: B2BMarketingSmarts. | | | | | |
| B2BMARKETINGSMARTS NOVEMBER 9, 2011 B2B marketing’s content vs. format question. We B2B marketers love surveys. What better source for confirming what marketers and buyers are thinking and doing? David Dodd of B2B Marketing Directions recently alerted me to the 2011 B2B Technology Collateral Survey Report put out by Eccolo Media in his post “Marketing Collateral Remains Critical (But Buyers’ Preferences are Changing).” ” As a [.] B2B marketing’s content vs. format question. is a post from: B2BMarketingSmarts. B2B Content Content Lead Generation Offer | B2BMARKETINGSMARTS APRIL 11, 2011  The 3 most important rules in B2B marketing copy. Being recognized by Gartner on one of their Magic Quadrants is the dream of most technology firms today. However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant,&# they should run and hide. As Richards’ chart demonstrates, big words, lingo, jargon or complex phrasing represses meaning. Say: Get more done faster. | B2BMARKETINGSMARTS JANUARY 19, 2011  The two biggest B2B marketing campaign essentials. Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind. The opportunities are great. | B2BMARKETINGSMARTS AUGUST 24, 2011 5 rock-bottom rules for effective B2B marketing content offers. Content is one of today’s biggest topics of discussion in B2B marketing. To some, it is educational information that positions their company as a thought leader. Those in this group may want to review my recent post on what Eric Wittlake has to say about true thought leadership.) To others, content is what is offered [.] 5 rock-bottom rules for effective B2B marketing content offers. is a post from: B2BMarketingSmarts. B2B Content B2B Lead Generation B2B Direct Marketing B2B Marketing Best Practices B2B Marketing Content Lead Generation Best Practices | | | | | | | |
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B2BMARKETINGSMARTS | MONDAY, MARCH 28, 2011  Ideas to help break the B2B automated marketing content barrier.
Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Instead of the speaker being a B2B marketing resource, this Webinar was a real-life case study presented by a true B2B marketer, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom. Her presentation was “ Learn from Real-World Success: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results.&#. But it doesn’t have to be. Games. MORE >> -
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011  For B2B marketing success in 2011 — start with the data.
Salesforce Automation (SFA), Customer Relationship Management (CRM), and Point of Sale (POS) are all software solutions created to specifically track interactions and transactions with individual prospects and customers. With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. In fact, through interaction with my own clients, it seems like the majority of B2B marketers do just that — pull records right out of their Salesforce.com data, SAP or Oracle/Siebel data or other transactional data. None are customers. MORE >> -
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 19, 2011 3 simple technologies B2B marketers can love.
Has the day come when technology can replace the B2B marketer? think not. But two Web-based analysis tools, and a tool for interacting with B2B event attendees, may help them be a lot more effective. AttentionWizard.com is a “Visual Attention Prediction Tool for Landing Pages.&# Technically, it “simulates human vision during the first 5 [.] 3 simple technologies B2B marketers can love. is a post from: B2BMarketingSmarts. B2B Marketing Automation B2B Marketing Best Practices B2B Marketing Landing Pages Offers QR Codes Technology Trade Shows MORE >> -
B2BMARKETINGSMARTS | MONDAY, JULY 11, 2011 B2B marketing insight — from “sales” no less.
Colleague Casey Hibbard’s specialty is case studies. All of us in B2B marketing agree that case studies are a critical element in our success. But Casey’s July Stories that Sell Tip of the Month email revealed a very interesting story about the use and focus of case studies that is worth passing along. On a [.] B2B marketing insight — from “sales&# no less. is a post from: B2BMarketingSmarts MORE >> -
B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 6, 2011 B2B marketing automation hindsight.
Marketing experts have been beating the drum of marketing automation for quite some time now. If a B2B company is not using marketing automation yet, they could feel behind the times. Today, however, those who have NOT implemented marketing automation yet are in luck. Recently, a survey of marketing automation users conducted by Software Advice [.] B2B marketing automation hindsight. is a post from: B2BMarketingSmarts. B2B Marketing Automation Lead Handling and Nurturing CRM Nurturing Vendor MORE >>
- Four B2B best practices for late buy-cycle marketing B2BMARKETINGSMARTS | MONDAY, JUNE 27, 2011
- In B2B marketing “Nobody Does it Better” than the customer. B2BMARKETINGSMARTS | MONDAY, MAY 23, 2011
- What’s missing from your B2B marketing strategy? B2BMARKETINGSMARTS | TUESDAY, OCTOBER 4, 2011
- Help your B2B marketing prospects get the message. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 13, 2011
- B2B marketers shouldn’t forget the human touch. B2BMARKETINGSMARTS | MONDAY, MAY 16, 2011
- Today’s 3 Biggest B2B Marketing Success Barriers are Human: Part II B2BMARKETINGSMARTS | THURSDAY, APRIL 28, 2011
- One B2B social media expert who’s got it wrong. B2BMARKETINGSMARTS | TUESDAY, DECEMBER 27, 2011
- Effective B2B marketing requires budget AND brains. B2BMARKETINGSMARTS | MONDAY, AUGUST 15, 2011
- How intuitive is B2B direct marketing? B2BMARKETINGSMARTS | MONDAY, AUGUST 1, 2011
- B2B marketers: Have you earned your cred? B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 3, 2011
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- Tips for winning the B2B company or product “name game.” B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
- Fun with B2B marketing B2BMARKETINGSMARTS | MONDAY, MARCH 7, 2011
- B2B marketing lead generation dilemma: do it now or do it right. B2BMARKETINGSMARTS | THURSDAY, DECEMBER 15, 2011
- Matching B2B marketing channels to buyer preferences. B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 7, 2011
- A few early B2B marketing ideas from Santa. B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 23, 2011
- B2B marketing basics for filling the sales pipeline. B2BMARKETINGSMARTS | MONDAY, OCTOBER 31, 2011
- B2B marketing’s one-stop manual of content best practices. B2BMARKETINGSMARTS | TUESDAY, OCTOBER 25, 2011
- Hat’s off to the B2B marketer behind this effort. B2BMARKETINGSMARTS | MONDAY, JULY 25, 2011
- One little B2B marketing copy secret I learned in sales. B2BMARKETINGSMARTS | WEDNESDAY, APRIL 6, 2011
- Why B2B marketers should know when lead relationships start. B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
- Where B2B marketing still grabs attention in today’s communication overload. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 8, 2011
- How often to send B2B lead acquisition efforts? Find your Uncle Harry. B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
- 5 ways B2B companies can make millions from referrals. B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 26, 2011
- Four quick B2B marketing ideas for a short week. B2BMARKETINGSMARTS | MONDAY, AUGUST 8, 2011
- B2B marketing content — 4 important rules. B2BMARKETINGSMARTS | MONDAY, MAY 9, 2011
- One great B2B marketing reminder and one new trend. B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 24, 2011
- Assorted B2B marketing tips, I know they’ll help. B2BMARKETINGSMARTS | MONDAY, DECEMBER 19, 2011
- B2B Marketing needs the ducks and the bird dogs. B2BMARKETINGSMARTS | SUNDAY, NOVEMBER 13, 2011
- Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap B2BMARKETINGSMARTS | TUESDAY, JUNE 14, 2011
- When B2B Marketing should apply the rule of IDM. B2BMARKETINGSMARTS | MONDAY, JUNE 6, 2011
- Non-stop tips and insights for the muddled B2B marketing mind. B2BMARKETINGSMARTS | THURSDAY, APRIL 21, 2011
- A B2B marketing and sales book everyone has time to read. B2BMARKETINGSMARTS | TUESDAY, MAY 31, 2011
- B2B marketers should watch their words. B2BMARKETINGSMARTS | MONDAY, FEBRUARY 21, 2011
- Two cool (and useful) services for B2B marketers B2BMARKETINGSMARTS | THURSDAY, JANUARY 13, 2011
- B2B marketing “Advice from the Top. B2BMARKETINGSMARTS | TUESDAY, JUNE 21, 2011
- Do today’s B2B marketing messages need to change? B2BMARKETINGSMARTS | WEDNESDAY, MARCH 23, 2011
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