Sat.Oct 13, 2012 - Fri.Oct 19, 2012

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Lead Generation: 81% of marketers use email marketing

markempa

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Which of the following lead generation tactics does your organization currently use? Click to enlarge. To help you improve your own lead generation efforts, here are some insights and tips from our audience….

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Marketing’s Wish List to the Sales Department

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So what do you want from your salespeople?” I asked the marketing manager. Little did I know that she would launch into a stream-of-consciousness, pre-Christmas/New Year’s/birthday gift list that she had apparently been holding back to regurgitate at just the right moment.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies. It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system.

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. However, we turned the guest blogger down because the individual’s experience did not reflect any affiliation or relationship (direct or indirect) with the organization’s industry and market.

Tactics 183
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Social Business Imperative

Marketing Insider Group

What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. We are rapidly moving beyond the question of why we need to become a social business to how to become a social business.

Business 180

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What to Know Before You Start Your Blog

Webbiquity

Guest post by Darcy Leutkemeyer. Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. From carrying out ideas and choosing a domain name to selecting a design and comparing web hosts on a site like webhostingchoice.com , the steps for publishing a blog should be

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Google finally gives you a way to escape Negative SEO

Biznology

Image via CrunchBase. Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there. Google had an announcement this week that has been a long time coming–you can now disavow links to your site.

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Content Marketing Seen As Important But Brands Slow To Act [Survey]

Marketing Insider Group

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. The report covers the importance of content marketing, the maturity of content marketing strategy, the main objectives and barriers of content marketing and also the tactics used the most.

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Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. We have all turned to Google or social media and discovered things that are completely useless or misleading. So why is inbound marketing a better way to market? The difference is friction.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). The introduction follows on the heels of a similar announcement at September’s Dreamforce conference by Bizo , when they unveiled Bizo Company Targeting , a solution that also allows B

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Secrets of Social Media ROI Revealed by 166 Case Studies

Biznology

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” For the last two years, Rob Petersen has been finding the evidence.

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing.

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3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Image from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I’m not seeing it as much lately.” I’ve noticed it as well.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers.

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Winning The War: Content Marketing Adoption Widens

Biznology

Content page-2 (Photo credit: Wikipedia). Photo credit: jrhode. We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% total.

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Who’s going to stock the (content) pond?

Avitage

'I love to look for paradox in life. Take content, for example. Content creation is undergoing a major shift from a few, centrally managed professionals, to many people, through out the organization, with varying skills, process understanding and techniques, who aren’t often managed in this process at all. And yet, we wonder why this content […] The post Who’s going to stock the (content) pond?

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10 Content Marketing Must-Do’s for Brands

Convince & Convert

Your content “pen” can be as mighty as you let it. Marketing is a fun place to be these days, isn’t it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways. Of course, that’s put new pressure on marketers and layered new requirements onto Marketing.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. They have moved on to questions like, “How do we do this?” Just as with marketing as a whole, it helps to have a strategy and a plan for execution.

Planning 114
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“I don’t use Twitter because I don’t care what you had for lunch”

Biznology

Image via CrunchBase. For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question, “If your customers are on Twitter, why aren’t you?” Now, if you aren’t in marketing, what you do with your time is purely up to you. If you think Twitter is a waste of time and want to avoid it, that’s fine.

Twitter 157
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Who’s going to stock the (content) pond?

Avitage

'I love to look for paradox in life. Take content, for example. Content creation is undergoing a major shift from a few, centrally managed professionals, to many people, through out the organization, with varying skills, process understanding and techniques, who aren’t often managed in this process at all. And yet, we wonder why this content “sucks.” (I’ve come to appreciate this is a technical content term when used in this context, not vulgar slang use of the term.

Content 120
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Beyond Analytics: Brand Insight and Understanding

Convince & Convert

Chuck Hemann, WCG @chuckhemann. Chuck Hemann , Director of Analytics at WCG , joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].

Analytics 136
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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The House of a Thousand Doors

Direct Response Coach

How creating a website today requires a new “content marketing” mindset. I remember the first website I created. It was the typical five-page website. I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. I organized my website in what seemed like a logical way. I used my [.].

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The ROI of Marketing Automation

Adobe Experience Cloud Blog

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. They buy it to: Grow revenue faster. Generate more high quality sales-ready leads. Measure and prove marketing ROI.

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The Role of Content in the B2B IT Buying Process

Avitage

'Forgive the redundancy, but Ardath Albee has another good post talking about the role of content in the b2b IT buying process. She is referencing the recently released IDG 2012 Customer Engagement Study report. One major finding is enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. Of […] The post The Role of Content in the B2B IT Buying Process appeared first on Avitage.

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6 Mistakes Your Clients Are Probably Making in Social Media

Convince & Convert

As a marketing professional, it’s easy to become too close to the details of what you’re working on and lose sight of the forest in favor of the trees. Social media is no different – especially for an agency. Whether you handle a clients’ day-to-day social media or not, it is your responsibility to occasionally audit your clients’ social presence to ensure they are following best practices.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Is Blogging Right for Every Industrial Company?

Industrial Marketing Today

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic

Adobe Experience Cloud Blog

by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and genuine expertise in and around optimizing the sales funnel has garnered his blog a dedicated audience. He’s a fascinating guy to hang out with and I had a few minutes to catch up with him at a recent event.

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Recent eMagine Website Launches

EMagine B2B Blog

eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Below are some websites [.].