After back-and-forth email discussion with a client today about subject lines on a particular email, I got to thinking about how what I was saying applied to all types of B2B communications. The fact is, we want to be effective communicators whether the platform is an email, letter, PowerPoint presentation, Website, post card, brochure or [.] Two B2B marketing rules that cross all forms of communication. is a post from: B2BMarketingSmarts. B2B Direct Mail Marketing B2B Email Marketing B2B Marketing Best Practices B2B Marketing Messaging Web Site Copy Marketing Best Practices