Sat.Sep 24, 2016 - Fri.Sep 30, 2016

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How to Measure the Revenue Impact and ROI of Webinars


Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Measuring the revenue impact of webinars.


The Perfect Close

Your Sales Management Guru

The Perfect Close. -A book review-. The quality of new sales related books coming out is amazing and The Perfect Close by James Muir is another high quality book to add to your library. James writing style along with his content makes his book contemporary and a complete book to take an average performer to the next level. You can find it on Amazon. Do you have a Plan?-A Checklist to Validate it.


A Guide to Growing Your Business and Revenue

B2B Lead Blog

The goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Yet, this process is easier said than done. Oftentimes, the lavish business plans that people start out with fail to come to fruition. In fact, studies have shown that only about 20 percent of businesses manage to […]. Marketing Automation marketing automation

5 Key Differences Between Email Marketing and Marketing Automation


Your business is getting traction. You’ve started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. You begin to look at the options for marketing software, and. this is the point where you may have arrived at this article. The answer is simpler than you might think.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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8 Tips To Up Your Content Marketing Game

B2B Marketing Insider

One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking in a pitch dark room with your eyes blindfolded. If you’re creating content without purpose and direction, and are just publishing for the sake […]. Content Marketing

The Power of Customer Focus

Fearless Competitor

One time long ago, I was working for a warehouse management company called Optum Software.  It was a startup with about 35 employees.  I was a salesperson. The company was sold and I gave them my resignation.   They said ” We REALLY need that big deal with the company in Tampa.  The Home Shopping Network.” ” I replied “I will sell it if you put it in writing.  They did. flew to Roanoke, VA and Reno, NV to tour their warehouses with the warehouses managers.  I learned their issues and challenges.  Met the company and hammered out a deal.  ”  She said no. 

Facebook vs. Google: Choosing Between Digital Advertising Giants


Facebook and Google. Can you think of two names more synonymous with success in the tech industry? At this point, these household names are known for less for their original offerings (i.e., a search engine and a social network) and more for their forays into pushing the technology envelope. Getting the Most Bang for Your Buck Facebook vs. Google. Google Adwords : Paid Search. Blog Feed


4 Ways Using Predictive Analytics Can Answer Your Sales Woes


With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset. At most companies, improving lead volume, velocity, and value falls squarely on the shoulders of marketing teams. They must be smarter about zeroing in on the prospects most likely to turn into qualified leads. What’s more, those leads must then be ranked.


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Marketers Lose with Inbound Only Strategies

B2B Marketing Insider

By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. You’ve created content, published […]. Content Marketing

“I Want My Team to Use Social Media.”

Haley Marketing

So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Here are a few simple ways your team can effectively spend their time on social media: Facebook. Twitter. Each tweet shared on Twitter can be favorited or reshared by your team. Google+.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

LinkedIn has proven to be a winning platform for many B2B companies. But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. 1.

The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

Modern B2B Marketing

Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed. Ever meet a salesperson full of excuses?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

A Creative Side Project Saved This Startup: The Unlikely Story of Unsplash

B2B Marketing Insider

Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want more people to trust their intuition. Slingshots are quick-hitting examples of people who do so. Mikael Cho is the co-founder and CEO of Crew, a marketplace that helps you find designers and developers for your website or app. […]. Content Marketing

How Networking Can Help Your Small Business Grow [Free Guide]


Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key. Business Professional Development Daily Prom

Why Businesses Need Marketing Qualified Leads


In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special? In this article, we’ll give you the low-down on what MQLs are and where you can find them. What is a Marketing Qualified Lead? Conclusion.

6 Easy Ways to Predict Content Marketing Trends

Content Standard

Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. real vague piece of advice, something like: “Deciding to make a move is the best next move to make.” Ask the right questions.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Adblock Plus starts its own ad network (or does it?). Robert and I also discuss the future of advertising, analyze AT&T’s aim to become a media company (of course), and share our thoughts on whether or not content marketing is hard to measure. This week’s show.

How to Get People to Actually Listen to You


By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer , a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity. The Listening Process. See that?

Top Social Media Trends That Will Rule the Remainder of 2016


At the end of 2015, we published our “Top Social Media Trends Dominating 2016” post. As a recap, our top 5 social media trend predictions for 2016 included: Use video more and authentically. Search + social = buy now – the start of the buy-now button. Allow workplace communication that mirrors natural social communication (i.e. use of emojis and social. The post Top Social Media Trends That Will Rule the Remainder of 2016 appeared first on Opentopic. Marketing - eCommerce


Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On

Content Standard

Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. The implications are huge for marketers, who are now tasked with navigating a relatively unfamiliar landscape on Facebook. Your Peers Have Spoken: Live Video Is It.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic


Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. 10) Target.

IBM World of Watson – Overview


– World of Watson incorporates the kind of information you gained from IBM Insight — the tools to get the best out of your data — and raises the game. You’ll see how Watson’s capabilities give you an unprecedentedly broad view of your business, its competitive landscape and what it takes to make your customers act. Read the original article: The post IBM World of Watson – Overview appeared first on Opentopic. Brands & Marketers


3 Essential Guidelines for CMO Social Media Success


Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, employees, and investors. The CMO is. The post 3 Essential Guidelines for CMO Social Media Success appeared first on Opentopic. Brands & Marketers


Digital marketing strategy: Don’t be Robinson Crusoe on your digital island


This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. Anyone remember this quote from Daniel Defoe’s legendary book, The life and adventures of Robinson. The post Digital marketing strategy: Don’t be Robinson Crusoe on your digital island appeared first on Opentopic. Marketing - Financial Services


2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.