'A few weeks ago, a colleague forwarded a post — “Better SEO through Integrated Content Marketing,” by Scott Fasser — that was on the Optify blog in 2012. In the post, Scott recognizes that SEO is no longer a separate tactic but an integral part of B2B marketing strategy. He discusses four essentials to maximizing [.] B2B marketing that talks “Outside-In” not “Inside-Out” is a post from: B2BMarketingSmarts. B2B Inbound Marketing B2B Marketing Messaging Web Site Copy B2B Content B2B SEO Marketing Automation marketing copy